Town’s crystal shop will spread its ‘magic’ online with deliveries across the UK


From crystals and incense to witchcraft items, a weird and wonderful shop in Norfolk will soon spread its magic further with the launch of a new website.

Elementals Magickal Emporium at Wymondham’s Market Place is launching its online store as it approaches its second anniversary.

It belongs to husband and wife Samantha and Gary Wootton who say the support for their unique business has been ‘overwhelming’ as more people seek to improve their mindset and wellbeing by using alternatives more holistic and “magical”.

Ms Wootton said: “It’s really exciting.

“What we offer is something very personal and when people enter the store they always comment on the relaxing and positive atmosphere.

“Everyone is under a lot of stress at the moment, especially with the cost of living crisis, so that helps them.

“Now, with the launch of our online store, we hope to help more people.”

In store, they sell “mind, body and soul products” which include crystals, tinctures, oils, candles and wellness products, Viking shields and even mead. .

The online store – launched on October 17 – will sell some products in-store, but not all, but Mr Wootton said they would gradually increase their online offering.


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