Thrifting goes virtual with Goodwill’s new online store


Photo (c) DB Durden – Getty Images

Saving just got easier.

Goodwill announced that shoppers will now be able to browse its inventory from the comfort of their homes with the launch of, an online shopping platform operated by the organization.

The site went live this week, starting with 100,000 donations available for purchase online, although that number is expected to increase exponentially. Right now, shoppers can get just about anything: men’s, women’s, and children’s clothing, jewelry, books, toys, electronics, home goods, and more.

Donating will remain an in-store activity, but the new website allows shoppers to browse different categories for used goods.

“Our new social enterprise makes it easier for the conscious consumer to shop online in a sustainable way, while enhancing the savings experience they love at Goodwill,” said Matthew Kaness, CEO of Goodwill Finds.

Better access to savings

With the new website, the organization hopes to make thrift shopping easier for consumers. Although there are currently 3,300 Goodwill stores across the country, shopping online will make it easier for shoppers to make purchases that are good for the environment and their wallet.

The stock for the online store will come from in-person donations. Then, when items are purchased, buyers will have different shipping options depending on where they live and where their item was donated.

Items will ship from local warehouses or directly from the store where the item was donated, and shipping costs will vary based on location and each individual order.

Consumers can be satisfied buying from GoodwillFinds because the purchase benefits the community and the environment – and usually comes with a lower price. As the new website says, “Your purchases directly fund job training, community development and support services in our local communities that help make opportunity a reality.”


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