Online marketing is no longer something new for small businesses to consider. In fact, it’s quite the opposite … it’s been going on for years and apparently has no end in sight. Yet far too many small business owners overlook the importance of online marketing to their business success. Among the reasons that seem to be time. Another money. And yet another is that they do not care. The reality, however, is that customers to do care and to be relevant in today’s crowded marketplace, being online is a must.
Ten years ago it might have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services online, it’s just a ‘duh’ at this point, “shares Jenny Servis, vice president of marketing for marketing solutions company SnapRetail. responsive and search-optimized, along with an engaging and growing social media audience, as well as using email as part of your marketing mix. “
Having a search-optimized website, being on the social networks you actually interact with, and incorporating email into your marketing strategy might seem like a heavy load to carry, but the reality is that it’s almost too easy for the little ones. companies do this nowadays. Automated marketing solutions allow frequent and consistent updates to all of these channels almost turnkey, and data tracked from social media, email marketing, and other online strategies provides insight. more than enough reason to make it a priority. The key word here is data – something small businesses can really benefit from when they look at it and react to it consistently.
Online or offline marketing … Should we make a choice?
Many businesses, especially those that don’t sell anything online, often complain that there isn’t enough time in the day to “do it all” and as a result online marketing is pushed aside. Unfortunately, this is not how customers make decisions. The reality is that consumers – probably even you – are turning to the internet for what to do, where to go, who to buy things from and more. With that in mind, shopping online isn’t the only reason people go online. Instead of, being online exploits multiple avenues for small businesses to gain visibility with consumers. As Servis explains, “Leveraging your online and offline marketing can more than double your efforts.”
Here are some examples of Servis offers:
- Promote your social media presence on your print media in your physical business location
- R call your customers “Like us on Facebook” with signage posted in your establishment
- Use hashtags in your offline ads, helping your customers connect with you online through an offline channel
- Connect an in-store event with an online tweet, article or blog post – helping you connect your online and offline worlds
With about one in four Americans making at least one online purchase per week, 70% of Facebook users interacting with Facebook daily, and the average smartphone user picking up their phone about 1,500 times per week, there are countless reasons for which ones being online is not only important – but rather a must when it comes to connecting with consumers. To better support this, Melissa O’Malley, director of global and cross-border business initiatives at PayPal, believes small businesses need to find partners who align with all the marketing and sales channels they aim to reach by. line.
When considering marketing online – as well as selling online – it is important for small businesses to seek out partners who deliver the best products, solutions and services that provide the most convenience for businesses and their customers, ” O’Malley shares In developing this, O’Malley notes that for small businesses, “what used to take weeks to set up now only takes a few minutes. ”
Minutes. This is what it takes to get things up and running for most of the online marketing solutions available for small businesses to implement in their businesses. Additionally, it pays to consider investing some of your hard earned money in online marketing so that you can get automated and easy to use online marketing solutions – allowing you to spend more time doing it. what you do (hopefully) best … run your business and make money.
The most important reason you need to be online
Consumers have too many choices these days and they need to be constantly reminded that you exist. The best way to reach them is where they are having a good time … that is, online, ”firmly says Servis, vice president of marketing at SnapRetail.
And that, my friends, brings us to the most important reason why you need to use online marketing consistently and effectively as part of your sales strategy … customers. Customers are online, which means you have to be too.