The local online store is the “biggest little store in town”


They’re known as “the biggest little shop in town,” and they’re right here in downtown New York. Local business brings anyone anywhere and it all started in Brewerton.

Owner and founder Lori O’Reilly says she came up with the idea nearly two years ago and quickly realized she needed some extra help. What started in the O’Reilly Dining Hall grew to include a warehouse and even more family employees.

When COVID-19 hit, Lori pitched the idea to her family to join her in the business and the rest, she says, is history. The family business is made up of Lori’s husband, John, and their two children, Johnny and Julia. Together they collaborate online to help curate some of the best they have to offer, says Julia.

“We have everything you didn’t know you needed,” she adds. O’Reilly’s offers women’s and men’s clothing and everything from snacks and shoes to loungewear and makeup, as well as men’s health and beauty,” says Julia.

“We strive to make everyone who joins us at our live sales or purchases directly from our app/website feel like family,” says Lori.

O’Reilly’s Boutique is an online store and they also have an app that you can also download to shop. It is available for Apple and Android devices. And for local customers, if you order and want to pick up at their warehouse, they offer that option at their Brewerton location. To learn more and start shopping today, visit


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