Modern-day celebrities need to do more than just smile and wave. Everyone from social media influencer OG Paris Hilton to Logan Paul and Jenna Marbles should see themselves not just as individuals, but as brands. Here’s what they have to say about marketing, branding, and more.
Video is the future
Video-based social media platforms, be it YouTube, Twitch, Snapchat or whatever, have taken the world by storm. If your brand wants to increase your social media presence, you need to think about video.
“The beauty of developing a video marketing plan,” Chris Sandoval, “is that you allow the viewer to be more easily exposed to the information you are trying to communicate.”
Or as Mark Robertson put it, “Online video is the Swiss Army Knife of Internet Marketing. It can really be used throughout the customer lifecycle, whether it’s customer service, marketing, or even recruiting.
You can’t win without passion
No one understands the power of social media better than Paris Hilton. Having dominated early celebrity online marketing efforts, Paris continues to embrace new and effective social media and online efforts. What she says here rings true for any entrepreneur looking to build a successful brand.
Another tycoon, Richard Branson, is often cited as an advocate for power and the need for passion in his work.
“Passion is one of the most effective motivators when it comes to starting a business”, said Branson, “And often one of the best predictors of an idea’s success. “
Social media is an investment
Play your work
Don’t try to fight it
Think in terms of stories
Don’t forget professional networks
Surround yourself with good people
Follow the advice offered by the experts in this article and your brand will be on the right track to massive social media success. Remember to be authentic, find your passion, think in terms of the stories, remember the video, and of course embrace social media fully!