A boutique in downtown NEWPORT has closed, as part of a shift to an online-only business model.
Commercial Street’s Ruby Lou’s took to social media earlier this month, confirming that their store would be closing.
It is understood that the shop has since closed.
But customers of the store, which specializes in Spanish and traditional baby clothes and items, will still be able to purchase items from the company’s online store.
According to owner Lauren James, the closure of 35 Commercial Street is “due to rising costs on the main street”.
Lauren James, owner of Ruby Lou’s, with her children Freya, Darcie and Dolly-Mae. Credit: Nanny Jan’s Photography)
Continuing, she said, “I feel a lot of emotions with the finalization of this decision because I love my pretty pink boutique, but moving forward I know it’s the right choice for the future of Ruby Lou’s.”
Before closing, the store announced a 50% sale, in a bid to clear inventory.
During the covid pandemic, the company made headlines by creating and donating baby gift bags to the Royal Gwent Hospital for women giving birth during these times.
The store closures are one of many in recent weeks, including Kingsway Danielle’s Fabrics & Haberdashery and Lyceum Aromatics stores.
Closing statement in full
Taking to social media to confirm the store’s closure, Ruby Lou owner Lauren James said: ‘Unfortunately due to rising costs on the high street we have made the decision to close the doors of the store and focus more on our online store.
“It wasn’t an easy decision and it’s something we’ve been thinking about for a long time.
“We would just like to say thank you very much to everyone who has supported Ruby Lou’s, but it is certainly not the end for us and this decision will give us more opportunities to focus on investing in a more professional website. with many more beautiful Stock.
“I feel a lot of emotions with the finalization of this decision as I love my pretty pink boutique, but moving forward I know this is the right choice for the future of Ruby Lou’s. Once again , thank you to everyone who supported us in one way or another, I’m really grateful.
