People for the Ethical Treatment of Animals is targeting trendy boutiques like Urban Outfitters with the launch of its satirical boutique, Urban Indignant, featuring objects supposedly made from “human parts”.
The store offers a number of clothing and accessories “made from the finest leather – which at second glance reveal human faces on the jackets, human teeth on the shoes and human blood oozing out of the bags” , according to a press release.
The campaign, which is reminiscent of Buffalo Bill’s human costume from “The Silence of the Lambs” from 1991, was designed to highlight popular retailers who continue to sell clothing made from leather and animal fur.
One of the Urban Outraged slogans describes it as “a fashion that dares to ask the question ‘Who are you wearing? “”
“A cow’s skin is hers, and she feels fear and pain in a slaughterhouse just as much as you or I would,” said Tracy Reiman, executive vice president of PETA, in an exclusive statement to Post.
The items sold on Urban Outraged carry the proverbial names of “slaughtered people” whose organs were used to “make” the goods, many of which retain part of their bodily form, like a suitcase adorned with human nipples.
“PETA’s Urban Outraged challenges shoppers to see the individual behind every piece of animal skin on store shelves and shelves,” Reiman concluded.
Of course, not all “sold” items on Urban Outraged are actually for sale and are just digital illustrations of how PETA imagines human leather items.
Fictitious reviews also fill the pages with bogus products. So goes one: “I’m not much of a boot lover, but I’m glad Meg was, because these are the best boots I’ve ever worn.”
The macabre site also features a fictitious “Afterlife Collection”, which allegedly offers a morbid service to transform the skin of a deceased loved one into various necro garments.
The animal welfare advocacy group is of course known for its often far-fetched – and at times offensive – attempts to raise awareness of animal cruelty across all sectors and promote veganism, including a recent provocative advertisement designed to titillate viewers through sexualized fruits.
A 35-second clip released in September shows human fingers stroking the juicy core of an orange, kiwi, avocado, and other plant-based foods, believed to boost libido and endurance in the bedroom.
But this sexual public service announcement was downright awesome compared to their previous attack on the fashion industry.
The campaign, “Be a Sweater They Said,” kicked off with a two-and-a-half-minute video narrated by PETA Senior Vice President Lisa Lange, which takes viewers through supposedly real footage of farms and factories around the world, where animals are beaten before being slaughtered for their skin, fur and feathers.