OrderMyGear Acquires BrightStores to Become Leading Group Commerce Online Store Provider


OrderMyGear (OMG), the leading online store platform for selling custom branded goods to groups, today announced the acquisition of BrightStores, a leading provider of online corporate stores for distributors of promotional products.

DALLAS, November 14, 2022 /PRNewswire-PRWeb/ — OrderMyGear (OMG), the leading online store platform for selling custom branded goods to groups, today announced the acquisition of BrightStores, a leading provider of online business for distributors of promotional products.

The partnership brings together two market-leading technology platforms in the areas of team sporting goods and promotional products. Together, the combined solutions will provide industry-leading technology designed specifically to meet the needs of promotional product distributors, apparel designers and team resellers as they grow their online business.

The addition of BrightStores enables OMG to offer a fully configurable, feature-rich online store solution to support complex, long-term use cases alongside OMG’s widely adopted online pop-up stores. With the combined expertise of OMG and BrightStores, businesses that sell custom branded merchandise and apparel to groups will have more opportunities to support a wide range of customer programs with one platform and one partner. Customers will continue to leverage the online store solutions they use today to serve customers while accessing additional online store features to help them unlock new revenue opportunities.

Kent McKeaigg founded OMG in 2007 with a vision to create a simple way for team dealers to sell to groups online. Dan Halama founded BrightStores over 20 years ago with a similar vision for distributors of promotional products. Both founders recognized that the market was changing and the sales channels of the past would not change,” said Leonid Rozkin, CEO of OMG. “OMG and BrightStores have a shared vision of being the best online store provider on the market, and our complementary solutions and expertise allow us to do just that. The market continues to evolve, so we are delighted to help customers to stay ahead of the game and grow their business online.”

Founded in 1999, BrightStores has focused exclusively on building technology for distributors of promotional products, developing the most comprehensive enterprise store solution and deep industry expertise.

“We are thrilled to partner with a like-minded organization that shares our passion for partnering with customers to grow their business. This partnership will continue to advance the branded merchandise space,” said Dan Halama, CEO of BrightStores. “Our collective expertise is unmatched. With OMG’s history and leadership team, we will have more resources to innovate and serve our customers. We will be able to introduce more online sales strategies and business cases. to use. It’s exciting for the industry, our customers, and our team.”

About BrightStores

BrightStores was founded in 1999 with a mission to provide distributors with enterprise store technology that accurately mirrors the unique ordering process found only in the promotional products industry. Over the past 20 years, BrightStores has consistently provided the most flexible, scalable, and feature-rich enterprise stores available. Today, BrightStores is recognized as a corporate store expert and a leader in corporate store technology, supporting the industry’s largest retailers and managing more than 10,000 stores for the world’s most recognized brands. Learn more at http://www.brightstores.com.

About OrderMyGear

OrderMyGear (OMG) is an industry-leading sales tool, enabling distributors, decorators and resellers to create sleek, retail-like online stores for every customer, big or small. Since 2008, OMG has been on a mission to simplify the process of selling branded products and apparel to groups and improve the ordering experience. With easy-to-use tools and unparalleled support, the OMG platform powers the online stores of over 3,500 customers generating more than $2 billion in online sales. Learn more at http://www.ordermygear.com.

Media Contact

Mykayla GoodwinOrderMyGear, 2149454000, marketing@ordermygear.com

SOURCE OrderMyGear


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