MRA Marketing produced a digital solution for the FORTIS Merchant Buying Group, allowing members to sell the group’s Infinita range through their own websites.
The Infinita Showroom online store, a product developed by MRA Marketing, sells Fortis’ exclusive Infinita bathroom range online through the websites of its 42 member dealers. The Infinita line, with products from 21 different vendors, was originally sold only through physical catalogs and branches. MRA has created a closed-loop website that easily integrates or connects to members’ websites, allowing them to transact independently of their existing e-commerce functionality.
The Infinita online showroom store is hosted on a centralized domain and visitors to a member’s site are presented with a merchant-specific Infinita platform. Purchases are made through the member site or integrated with the merchant’s own e-commerce infrastructure, so purchases are made directly through the merchant. Each member also has their own administrative access, allowing them to manage their stock level.
Mike Rigby, CEO of MRA Marketing, said: “The Fortis Infinita Showroom online store has been developed from MRA’s exclusive Plug-In store. The plugin is a unique multi-tiered digital solution designed to help anyone working in the home improvement business sell more effectively by driving sales through the homeowner, installer and trader interface. For us, it’s kind of like the holy grail of home improvement, where we’ve always looked for ways to help suppliers control their sales volume, from end customer to retailer and brand. -same.
“Most brands offer marketing and sales support to help their direct customer, the reseller, sell. But pulling the customer’s sales from the customers, the installer, is more difficult, and engaging directly with the installer’s customers to get sales from the owner through the installers to the retailer and therefore to the brand itself has always been the biggest challenge. Most brands have little or no control over this, and only the biggest brands have the budgets and expertise to do so. That’s why we call it the holy grail of marketing, and that’s why we’re so happy to have created a cost-effective solution, with a smooth and easy activation experience, regardless of knowledge or experience. business in e-commerce.
