Meta to launch an online store for users to buy designer clothes for digital avatars – News


Facebook, Instagram, Messenger members can buy Prada, Balenciaga, Thom Browne outfits


Published: Sat, Jun 18, 2022, 3:36 PM

Tech giant Meta is launching an online store where Facebook, Instagram and Messenger users can buy digital clothing for their avatar.

In a Facebook post, Meta CEO Mark Zuckerberg announced the launch of “Avatars Store” on Facebook, Instagram and Messenger.

Initially, Meta will feature digital outfits from Prada, Balenciaga and Thom Browne. Although the price of the outfits has not yet been decided, the free clothing options for Meta avatars will always remain available.

Zuckerberg said the new fashion clothing options are a way for users to express themselves through their avatars. The store will start rolling out next week.

He wrote: “We are launching our Avatar Shop on Facebook, Instagram and Messenger so you can buy digital clothing to style your avatar. Digital goods will be an important medium for self-expression in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring it to VR soon. Eva Chen and I tried on some of the new looks from Balenciaga, Prada and Thom Browne – a change of pace from my terrycloth sweater.


In an effort to build “Metaverse”, Meta worked to improve the appearance of his avatars. Earlier this year, the tech giant brought its 3D avatars to Instagram and introduced updated avatars to Facebook and Messenger.

The update added more faces, skin tones, and accessibility features to avatars. The company now also allows users to bring the same avatar to all Meta platforms – Instagram, Facebook and Messenger, including virtual reality.


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