Meta sets up an online store for digital avatars, dresses them in Prada, Balenciaga and others

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Although the cost of clothing has yet to be determined, free clothing options for Meta avatars will continue to be available. According to Zuckerberg, new fashion clothing options provide a method for people to express themselves through their avatars. The store will go live the following week.

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New Delhi, First published Jun 18, 2022, 5:41 PM IST

Meta, a technology company, is launching an online store where Facebook, Instagram and Messenger users can buy digital clothing for their avatars. Meta CEO Mark Zuckerberg announced the launch of the “Avatar Store” on Facebook, Instagram and Messenger in a message.

Meta will initially provide digital releases from Prada, Balenciaga and Thom Browne. Although the cost of clothing has yet to be determined, free clothing options for Meta avatars will continue to be available. According to Zuckerberg, new fashion clothing options provide a method for people to express themselves through their avatars. The store will go live the following week.

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He said, “We are launching our Avatar Shop on Facebook, Instagram and Messenger, where you can buy digital clothes to design your avatar. Digital products will be a key means of self-expression in the metaverse, as well as an important driver of the creative economy. I’m excited to add more companies and bring this to VR as soon as possible. Eva Chen and I experimented with different outfits from Balenciaga, Prada and Thom Browne, a departure from my terrycloth sweater.

Meta attempted to improve the appearance of his avatars in order to establish the “metaverse”. Earlier this year, the internet titan launched 3D avatars on Instagram as well as redesigned avatars on Facebook and Messenger.

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Avatars now have additional faces, skin tones, and accessibility features thanks to the upgrade. Users can now use the same avatar on all Meta platforms, including Instagram, Facebook and Messenger, as well as virtual reality.

Last updated Jun 18, 2022 5:41 PM IST

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