Merchant Gourmet, the leading pulse and grain brand, today announced the launch of its new direct-to-consumer platform and website: merchant-gourmet.com.
The new online store now offers shoppers an easy way to purchase their favorite Merchant Gourmet products, including exclusive packages and meal boxes, all delivered right to your door with free delivery when you spend £ 20.
All products are available for subscription purchase and save, offering customers a 10% discount when they opt for regular shipments every 14, 30, 60 or 90 days.
The launch comes on time for Veganuary as the brand steps up its mission to inspire more people to eat more plants with its full line of simple, plant-based products. Shoppers can also sign up for Merchant Gourmet’s recycling program, where they can order recyclable envelopes to return their pouches. The partnership with Enval makes it possible to close the loop and leave no non-recycled plastic.
The new Merchant Gourmet store offers a unique bundle of mixed boxes of sachets, chestnuts, plant pots and dry ingredients. It will also sell bespoke “meal boxes” that pair Merchant Gourmet pulses and cereals with its new plant pots for a complete plant-based meal.
“We are driven by the fundamental belief that a world where people eat more plants is a better place: better for our health and better for the planet,” says Richard Peake, Managing Director of Merchant Gourmet.
“We have seen an increase in online shopping during the pandemic, with consumer expectations at an all time high. We’ve designed our new website with the customer at heart, focusing on ease, convenience and user experience. After months of preparation, we are delighted to unveil our online store and hope that it will make life for plants easy, enjoyable and more accessible to as many people as possible.
With 15% year-over-year growth and a 42.8% value share (vs. 40.1% last year), Merchant Gourmet continues to lead its category, while continuing its “Appetite for Change” campaign. “.