MEXICO – IKEA, the Swedish furniture and home accessories chain, will expand the delivery coverage of its online store to the cities of Leon, Guanajuato and the city of San Luis Potosi, in September this year.
Thanks to this extension of its delivery radius, the company expects to increase its sales volume in Mexico by 4%.
“We are reinforcing our brand growth and outreach strategy by offering items in more markets,” the company said in a statement.
These routes are in addition to the current coverage of Mexico City, State of Mexico, Jalisco, Morelos, Puebla, Hidalgo, Querétaro, Coahuila and Nuevo Leon.
The Swedish chain opened its first store in Mexico in March 2021 and is located in the Encuentro Oceania shopping center east of the country’s capital.
Amid inflationary spikes and supply chain failures that have affected inventory, the Swedish retailer has been looking for alternatives, such as finding local suppliers to reduce waiting times and transport costs for the goods it imports. from Europe and Asia.
IKEA has chosen to buy products made in Mexico, such as mattresses and beds, which are made in Saltillo, Coahuila, in a factory that is in the process of increasing its production capacity.