Hulu ventures into ecommerce and launches an online store, but sweaters aren’t what you’d expect


(Photo: Unsplash / Tech Daily) Hulu app

Hulu has officially launched its own online store featuring products from its most popular shows.

The streaming service has followed in the footsteps of rival Netflix, which also launched its shopping site allowing fans to purchase merchandise and other products from their favorite shows, like “Stranger Things.”

Hulu’s online store

Hulu has announced the launch of Shop Hulu, which will feature limited edition collections of lifestyle products and clothing from Hulu Originals and other titles from the streaming service’s library. Shop Hulu will also be making “Ugly Holiday Sweaters” available for purchase for the first time in years.

Hulu started giving away its ugly sweaters to lucky fans as part of its marketing strategy in 2019. Soon the giveaway became trending, turning the streaming service into a raffle in 2020, giving fans a chance to win. one of the ugly sweaters. .

The Ugly Sweaters featured popular Hulu shows like “Shrill”, “The Handmaid’s Tale” and “Little Fires Everywhere”. The selection of holiday jerseys for this year will be available for purchase starting November 30, depending on TechCrunch.

Also read: Hulu Watch Party Official Release: How To Use, Watch Movies & Series With Friends And Family!

This year’s lineup includes “Solar Opposites”, “Love, Victor”, “The Great”, “Wu-Tang: An American Saga” and “The Handmaid’s Tale”.

However, unlike Netflix which invested in its online store as a new part of its retail business, Hulu’s product line is created to raise money for charity, according to Advertising week.

The streaming service will give 100% of the purchase price of the sale of the collection of ugly sweaters less taxes and shipping.

The purchase price will be returned to Feeding America. Hulu estimates that it will get a total of $ 54,950 if it sells 1,000 sweaters.

Hulu’s online store will continue to carry other products until December 31. Fans of “Solar Opposites” will be able to purchase glassware, clothing, stickers and more during the show’s holiday special on November 22.

The collection was created with executive producers Justin Roiland, Josh Bycel and Mike McMahan.

Also available on the store are clothing and housewares from shows such as “Wu-Tang: An American Saga”, “The Orville” and themed products from award-winning shows such as “It’s Always Sunny in Philadelphia,” “Grey’s Anatomy”, “What We Do In The Shadows” and “American Horror Story”.

Hulu will offer a discount to buyers who sign up for the newsletter. The company also plans to have special offers, including those revealed on Black Friday and Cyber ​​Monday.

Hulu added dozens of Christmas movies

Besides the collection of ugly sweaters, Hulu has also announced a massive roster of vacation-themed movies which is now available on the platform, according to

Most of the movies are low to mid budget romantic comedies and family movies which can also be found on Hallmark and other similar streaming services.

The oldest holiday movie on the list is “The Secret of the Nutcracker”, released in 2007. There are also a few recent films, like “Rock n ‘Roll Christmas”, released in 2019.

The entire streaming industry has become familiar with Christmas movies over the past few years because they are inexpensive to make and attract thousands of viewers.

Hulu has made a lot of adjustments to the platform in recent years. In 2019, Hulu added ads to streaming videos, and they appear when the video is paused.

In 2020, Hulu had issues with its download feature that forced it to slow down streaming on PC so that users of the app could download content.

Related article: Man Sentenced for Illegal Access to Streaming: 85,925 Netflix, Spotify, Hulu Stolen Credentials

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Written by Sophie Webster

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