Hulu launches own online store, with ugly holiday sweaters and other merchandise – TechCrunch


This summer, Netflix spear his own races to place which allowed fans to purchase clothes, accessories and other lifestyle products from their favorite shows, like “Stranger Things”. Now Hulu is doing the same. The Disney-owned streamer announced the launch of Buy Hulu, which will feature limited-edition collections of clothing and lifestyle products from Hulu Originals and other titles in the company’s on-demand library, as well as Hulu-branded merchandise. The site will also make Hulu’s annual release of its “Ugly Holiday Sweaters” available for purchase for the first time.

Hulu started to give his ugly sweaters to random fans as a promotional perk in 2019. The giveaway was popular enough that Hulu made one draws event last year, giving everyone a chance to win one of the sweaters, which then had Featured Hulu shows like “Little Fires Everywhere”, “Shrill”, “The Handmaid’s Tale” and others.

Its 2021 selection of holiday sweaters will be available for purchase from Tuesday, November 30.

This year’s lineup includes “Love, Victor,” “Solar Opposites,” “The Great,” “The Handmaid’s Tale,” and “Wu-Tang: An American Saga,” many of which had proven popular in previous years. However, unlike Netflix – which has invested in its online store as a new leg of its larger retail business – Hulu’s main product line is designed to raise money for charity. Until December 31, 100% of the purchase price of the sale of the Ugly Holiday Sweater Collection, less taxes and shipping, is donated to Feeding America, Hulu said.

In the fine print, the company notes that it is capping its donation at 1,000 sweaters, or $ 54,950.

Image credits: Hulu

Hulu’s store will continue to carry other products throughout the year, aside from its charitable holiday fundraising initiative.

Fans of “Solar Opposites” will be able to purchase clothing, glassware, stickers and more during the show’s special premiere for the holidays on November 22. The collection was designed in collaboration with executive producers Mike McMahan, Justin Roiland and Josh Bycel, according to the company.

Also available are housewares and apparel from shows such as “The Orville”, “Wu-Tang: An American Saga” (select items from the Mitchell & Ness capsule collection are available) and themed products from Acquired shows like “Grey’s Anatomy,” “It’s Always Nice in Philadelphia,” “American Horror Story” and “What We Do in the Shadows,” among others.

Hulu will be giving shoppers a discount for signing up to its newsletter and plans to run special deals throughout the year, starting with Black Friday and Cyber ​​Monday.


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