If you’ve been planning to launch an online store and you don’t know where to start, you’ll be happy to know that starting an online store is not a herculean undertaking. Before working on the procedure for launching an online store, it is first important to decide what your online store will consist of. Once you have determined the niche you want to tackle, it will become easier to start working on it. After choosing the niche, you need to determine your business name and then you can follow the steps listed below.
1. Get a domain name
To start an online business, you must have a website address. As a general rule, it’s a good idea to make sure your business name is also your domain name. After choosing the company name, check whether the company domain name is available or not. It is recommended to have a short and easy to spell domain name and try to keep the company name catchy as well.
2. Choose an e-commerce platform
To run an online store, there is no need to have coding knowledge, thanks to the availability of e-commerce platforms for the same. For a nominal fee, e-commerce platforms allow users to run their online business smoothly. You can try shortlisting a few eCommerce platforms based on your budget and then check the reviews to choose the best platform for yourself.
3. Optimize your website
After understanding the first two steps and launching the website, you need to optimize it to make sure it is visible in search engines. Taking care of keywords can get you started. You need to work on the SEO of the website to make it searchable. It is also important to list everything clearly. For example, if you sell products in your online store that require shipping, you can provide the user with information about logistics companies such as XpressBees and pakistani post that you will use to ship the product to increase the trust factor. In case you are dealing with digital products, clearly mention if the content will be available to the buyer for a fixed period or not, other information you can include is if the product is downloadable once or multiple times.
4. Find out the company’s USP
After listing the products and services you want to sell on the website, you need to ask yourself a simple question, how are the products and services you are selling different from those already available in the market. This will help you find your unique selling proposition. Once you understand the USP, state it on the website to give your customers the knowledge to make an informed choice.
5. Determine your target market
It is important to research your target market thoroughly after identifying it. Proper research on this topic will help you market your products and services in a way that matches the interests of the potential customer. To do the same, you can also do extensive research on your competitors. After the research, develop a marketing plan to engage with the target market.
6. Engage in marketing
It’s important to spread the word that your online store exists. To do the same, you need to market your online store. Social media marketing offers users a cost-effective way to spread the word. Also, the ROI of the social media market is high compared to other traditional methods of marketing.
Finally, you need to ensure that customers have a pleasant shopping experience in your online store. You can ensure this by giving customers an easy way to contact you. For example, you can have a button on the website that takes them directly to the WhatsApp Business account for easy contact with business queries. All customer questions should be resolved and the after-sales service of products and services should also be handled smoothly to create brand loyalty among customers to ensure that they also return to your online store for future purchases.