How to create a website for an online store? Squarespace has all the answers

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The pandemic has revolutionized the way consumers shop. While online shopping has been around for decades – thanks to Amazon and a slew of ecommerce sites offering free shipping – the industry grew exponentially over the past year as everyone was forced to stay on top of things. house and buy everything through the web.

For entrepreneurs and startups, the sector has been made more attractive by the minimal investment it requires.

Additionally, there are tools and platforms available that allow anyone who wants to start an online store to do so in just a few minutes. If you’re one of those people, we’ve got the answers you’re looking for.

Whether you are planning to start a side business or looking for a career change, here you will find all the information you will need to start your new e-commerce business. Read on.

Why is 2021 the best year to start an ecommerce business?

Buy online anytime, anywhere. Photo: Pixabay

2021 might just be the best year to start an ecommerce store, as most consumers stay home and instead shop online to avoid the crowds. Indeed, this growth was only expected in 2022, up 32.4% over one year. According to a study by Mastercard SpendingPulse, online sales in the United States during the holidays of 2020 were up 49.0% from 2019. In the United Kingdom, 27.9% of all retail sales were from commerce. electronics, up 8.7% from 2019. Revenue in this market is expected to reach £ 75.8 billion in 2021, a growth rate of 7.1% year-on-year.

These numbers speak for themselves and the potential is enormous. According to an eCommerceFuel survey of 402 online business owners, their average earnings in 2019 were $ 2.9 million, with 28% saying they made less than $ 500,000 and 38% saying they made between 1 and 4 , $ 9 million.

But before you get excited about these numbers, keep in mind that not everyone reaches the top with the same success and results. You will need an effective strategy, hard work, patience, and an ecommerce platform to get you there. Lucky for you, Squarespace has everything you need to get started on the right path.

Set up your online store with no coding skills required

Square space Create a beautiful website in minutes with Squarespace. Photo: squarespace.com

Squarespace is an all-in-one content management, website building, and e-commerce platform that lets you build a site in minutes with its intuitive visual editor. No coding skills required so anyone can create beautiful, mobile-friendly and responsive websites.

It offers a host of e-commerce solutions for individuals and businesses to sell products and easily accept payments around the world. No wonder it powers over 4 million sites.

It offers a plethora of features that meet the needs of online sellers and entrepreneurs. It is also the go-to platform for designers and developers with its easy customization options.

Create a website in minutes with a visual editor

Squarespace visual editor The Squarespace visual editor is super intuitive to use. Photo: squarespace.com

Squarespace offers a 14-day free trial with no obligation and no credit card. You can easily explore its features to see if it fits your business needs without hassle.

Once registered, you’ll be prompted to answer questions about your site’s category and the products you want to sell to help generate ideas. Don’t hesitate to ignore them if you want to have a hand in the development of your site.

Squarespace is perfect for beginners because the options are intuitive and you’ll easily find yourself in the dashboard with an optional wizard to walk you through the process.

Create a stunning online store with built-in templates

Squarespace Editor Squarespace makes it easy for you to customize the template to your liking. Photo: squarespace.com

Squarespace also suggests templates based on your answers in the walkthrough. It will come up with templates that match your business and your products. Expect all templates to look professional, making your site look like a pro who designed it.

Pick the template you want and off you go – you can start customizing it. Squarespace uses a WYSIWYG (What You See Is What You Get) editor – easily edit template text, upload a photo, edit item prices, product descriptions, and more.

Since the templates already have built-in pages for About, Store, Blog, and Contact Us, once you’re done with a page, just click on the next page you want to edit. The Commerce tab on the left side will also tell you how to add products.

Generate leads and customers for your digital products and services

Squarespace website template You can sell your professional services and coaching programs. Photo: squarespace.com

The website builder also offers online store templates for professionals who sell digital products and services. There are several built-in features to choose from for professional services such as coaching, beauty, spa, agency, and consulting.

For example, if you sell programs and subscriptions, there are templates you can customize that show monthly subscriptions, the programs landing page, and call-to-action buttons for signups.

You can always add a Shop page if you want to sell merchandise and physical goods in the future. Squarespace gives you complete control over how you want to pursue your strategy, and if you want to hire a web developer for enhanced edits, the website builder also lets you add custom codes.

Other awesome online store features on Squarespace

Squarespace Features Squarespace offers e-commerce solutions to grow your business. Photo: squarespace.com

Accept large payments seamlessly – payment methods are an integral part of the management of an online store. With Squarespace, everything you need for payments can be integrated. The platform supports major payment gateways like Stripe, PayPal, Apple Pay, as well as in-person payments using its hardware and more.

Manage your taxes and automate them – Squarespace also ensures that you comply with tax requirements. Its robust tools make it easier for sellers to manage tax rates locally in regions that require tax burdens. Plus, since Squarespace lets you integrate with third-party apps, you can add TaxJar to automate your tax return.

Simplified shipping – you also don’t have to worry about logistics because Squarespace allows you to ship and collect items with reliable logistics companies like FedEx, UPS, and United States Postal Service. That said, from inventory to payments and logistics management, you can control it all within the platform.

Elevate your marketing with integrated tools – Online stores thrive with marketing tools, and Squarespace supports email campaigns, automated cart tracking emails, and landing pages. You can also add social media channels and arm yourself with analytics. Built-in SEO tools allow you to optimize your product pages, main pages, blogs and you can also integrate with Google Analytics.

Affordable price to start your business – for as little as $ 18 per month billed annually, you can start building an online business that offers e-commerce solutions, a free custom domain, SSL certification and unlimited bandwidth, and much more. Sell ​​unlimited products and even offer gift cards that buyers can redeem at your store. You’ll also get great customer service in case you need help. If 14 days isn’t enough time to explore Squarespace, customer service is generous enough to extend it to ensure you’re ready for your big launch.

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