// Harley Davison launches an online store
// The retailer said it hopes to become the go-to place for motorcycle clothing
The famous Harley Davidson motorcycle brand has launched a new e-commerce store as it seeks to attract online shoppers as the industry continues to thrive.
The store, which is now open, carries the retailer’s line of authentic “motorcycles”, accessories, parts and gifts, all bearing the iconic Harley-Davidson symbol.
In a statement, the company said it aims to become the go-to place for motorcycle clothing such as t-shirts, jackets, shirts, tops, jeans, pants, caps, belts and boots.
The store also offers a selection of riding equipment as well as a range of gifts including branded mugs, poker chips, wall clocks, shaker sets, wallets and more.
Harley Davidson spokesperson James Adams said: “Ecommerce is a critical growth area that has always been overlooked by Harley-Davidson due to the brand’s historically older fan base – with people. used to visiting physical stores rather than shopping online.
“The launch of this online store gives us the opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its mainstream demographics and showing digital shoppers why this brand of motorcycles has stood the test. time. “
“The website has a huge selection of items, from clothing to accessories, all advertised with professional images and valuable information.
“Our goal is to ensure that this great brand has a future that is as exciting as its past. “
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