Google wants to help you find your next favorite independent online store


Google Trusted Stores badges are coming to search listings

Amazon may be your go-to place for online shopping, but that doesn’t mean it’s a one-stop shop. The web is full of independent shops, filled with unique items from individual designers that you’ll never find on the virtual shelves of e-commerce giants. Google wants to help shine a light on the storefronts where customers end up having a great experience, encouraging others to reach out to respected independent store owners.

“Trusted Store” badges are hitting search results, highlighting places with service above and beyond. Google says stores with excellent shipping speed, return windows, and low-cost delivery can earn these certificates, encouraging potential buyers to browse the site. The company says early results show consumers are more likely to click on stores with these badges, while encouraging visitors to visit stores they wouldn’t normally visit. Although Google did not provide hard data to support these claims in today’s blog postthe announcement certainly looks promising.



It is part of the Shopping Experience Dashboard Program, which will also provide “Prominence in Shopping Tab Locations” to drive more attention to unique retailers. Google says this program will be rolling out in the US over the next few months, though it declined to share exact details. Hopefully, smaller stores can take advantage of these badges ahead of Amazon’s annual Prime Day sale later this summer, with some attention paid to lesser-known stores.

Along with these badges, Google is working to bring enhanced metrics, showing impressions, conversion rates and total traffic, all without having to pay a single penny for this information.


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