Retailers who operate an online store on the GoDaddy platform can now contact consumers directly through Google.
GoDaddy, an online platform serving small independent retailers, allows its users to automatically create a Google Merchant Center account, sync their catalog to create free product listings on Google, and promote their products on Google. Retailers can do all of these activities from their GoDaddy online store.
In addition to free listings, GoDaddy retailers now have built-in capabilities to launch Google Smart Shopping campaigns to promote products to more surfaces on Google, including search, images, maps, YouTube, and Gmail. Google Smart Shopping campaigns allow small businesses to simplify their marketing spend and maximize their conversion value across all Google properties.
With this expansion, GoDaddy aims to enable retailers on its platform to quickly reach millions of potential customers. Without leaving their GoDaddy online store, customers can now
“The success of our customers is our main motivation, we know that providing powerful means of engaging a large audience of buyers is a key driver,” said GoDaddy VP of Product Commerce. Greg Goldfarb. “Developing our collaboration with Google simplifies building an e-commerce presence on Google surfaces and reignites sales momentum by leveraging their best automated advertising solutions. “
“We are working hard to create an open and healthy commerce ecosystem where companies and their products are easily discoverable and where buyers have the most choices,” said Adrien maharaj, director of channel partnerships at Google. “By partnering with GoDaddy, we can give even more merchants a way to get discovered on Google surfaces.”