Almost all businesses today use some form of online marketing. So if you want your business to stand out, you have to think a little bit differently. New platforms like Clubhouse and TikTok can help. Or you might find new strategies within your proven methods like SEO and email marketing. These tips from members of the online small business community can help you go beyond the basics to improving your online marketing.
Use conversational insights to take the guesswork out of marketing
Many businesses use keywords for their online marketing. But if you want to take your efforts to the next level, it is necessary to go beyond just keywords. Find out how conversational information can help you dig deep in this search engine research post from Jacqueline Dooley.
Focus on video in your online marketing
Video has been a popular method of promotion and communication for years. But some business leaders still resist the format. If you need more reasons to focus on video this year, read this article from SMB CEO by Ivan Widjaya. Then head over to BizSugar to read member comments.
Use public relations
Public relations is not a new concept. But it hasn’t garnered as much attention in recent years as high-tech marketing tactics like SEO and social media. However, it can still have a major impact. Find out how in this Duct Tape Marketing article and podcast from John Jantsch.
Focus on digital reputation management
Many businesses today are focused on digital marketing. But it may be more helpful to think of it as reputation management. After all, your online presence is a big part of your overall reputation. Learn more about digital reputation management in this UpCity article by David J. Brin.
Consider These Affiliate Marketing Programs For Your Business
Affiliate marketing involves connecting businesses with influencers, businesses or individuals who share their products or services. They can then earn small commissions on the sales sent to the company. If you want to use this tactic in 2021, check out this GetResponse article by John P. Lobrutto first.
Consider joining the Clubhouse
Clubhouse is a relatively new social platform. Some brands have jumped on the bandwagon very early, while others have lagged behind. So which route is right for your business? Some experts are featured on the Content Marketing Institute blog. Read this article by Ann Gynn for more details.
Gain visibility online during the pandemic
The pandemic has made things difficult for many companies. But some businesses were able to actually improve their online marketing efforts during this time. To make the most of a bad situation, read the tips in this Bright Local article from Jonathan Birch.
Get to know these TikTok stats
If you still haven’t tried using TikTok for your business, now might be the time to give it a go. This Chloe West Sprout Social post includes stats that may entice marketers and provide insight into platform usage.
Improve email responses to create positive customer experiences
Email marketing has long been an important business strategy. But personalized communication is also important. If you want to get the most out of this powerful method of communication, read this Marketing Land article by Ryan Phelan.
Avoid the Podfade when promoting your podcast
Podcasting offers an interesting business strategy and / or promotional method. But if you want to have a real impact, you need to post regularly. Unfortunately, many podcasters suffer from a condition called podfade. Find out what it is and how to avoid it in this GMR transcript article from Beth Worthy. Then see what members of the BizSugar community are saying about the post here.
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