Egyptian mother and online baby store Mumerz raise $1.2 million


Egyptian announced that they succeeded secured $1.2 million in a pre-seed round led by local fund Disruptech.

Recently launched, is a community platform for parents and children and a one-stop online store for all parent and child needs. It is the largest bilingual community and e-commerce platform in Egypt, providing every parent and child with their needs, from pregnancy to 12 years old.

It aims to fill the gap in information, advice and products that parents and children need by offering a blog that includes articles on a wide variety of issues related to pregnancy, childbirth and motherhood. and childcare, integrated with primary parents and children. e-commerce platform in Egypt.

Trying to end the huge maternity gap in the Egyptian online market and the time consumed by general merchants to deliver and with competitive prices in the market, promises customers next day delivery, so that parents benefit from a transparent experience where a team of advisors helps them choose the perfect products for their children.

E-commerce propositions have made a comeback with exponential growth in 2021. With an almost 400% year-on-year increase in funds supporting the sector, the Egypt-based e-commerce sector has raised 21% of all capital invested in Egypt in 2021, as recorded in our Egypt Venture Capital Investment Report 2022.

This funding volume was driven by significant investments in B2B e-commerce startups MaxAB and Capiter, accounting for over 80% of all funds raised in the sector; However, looking at industry start-up deals (

Significant investments have been made to support online pharmaceutical marketplace for maternity support Mammy App, social commerce children’s products marketplace The Baby Garage and family grocery wholesaler PacknSave, regardless of the 9 Early-Stage deals entered into in the sector in 2021. promises exponential growth in the femtech scene; the online platform offers a wide range of information, advice and products. The e-commerce platform for parents and children contains a huge range of products, ranging from diapers, baby gear, toys, clothes to skincare products and vitamins, in addition to free gift wrap, cards personalized and gift lists. offers value-added content for moms on its blog and Mums Mag, with direct links to products on the e-commerce platform.

Nadia Gamal El-Din, Founder of, and Rahet Bally said, “ acts as a natural continuation of Rahet Bally’s maternity support services and allows us to serve the millions of our moms who make us already trusted, consume our content daily. , use our discounted services and come to our fitness facilities. also capitalizes on Rahet Bally’s great insights into exactly what mums need, along with a team of seasoned advisors who recommend the best product for each mum’s needs based on Rahet Bally’s reviews in all product categories.

It is known that the company was co-founded by Amir Shenouda and the founder of Rahet Bally, Nadia Gamal El-Din. Amir brought his 22 years of experience in mom and kid merchandise and e-commerce; his experience includes senior positions at Hamley’s, Toys R Us, Cartoon Network, Mumzworld, Souq and Amazon. Nadia completes the founding team with her extensive experience in the mother support community.

Nadia founded the renowned Rahet Bally in 2015, which serves more than 1.9 million working mums in Egypt through financial, physical, intellectual and social support, using her expertise and experience regarding the difficulties and needs of Egyptian moms.

Amir Shenouda, Founder and Managing Partner of, said, “We believe the online vertical for mothers, babies and children is underserved in Egypt,” summarized. The key to this is to offer an optimal customer experience with a wide range of mother-baby and child products at affordable prices”.

We will work closely with Mumerz to expand their personalized financial services offering, helping to support increased financial inclusion opportunities for women in Egypt. Thus, the Egypt-based startup will be able to further utilize its newly acquired funds to support its online platform with a diverse offering and content, as well as expand its market share in Egypt and beyond. Mohamed Okasha, Managing Partner at Disruptech, said, “We are delighted to lead the investment round for Mumerz. We believe that Mumerz will become one of Egypt’s leading femtech platforms, offering unique products and services to the Egyptian mother community.


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