Apple Online Store Shuts Down Ahead of WWDC22

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Ahead of today’s Worldwide Developers Conference keynote, Apple shut down its online Apple Store page, teasing new hardware products to come. The keynote will begin at 10:00 a.m. Pacific Time.

The company usually shuts down the online store before major keynotes and events, but leading up to WWDC keynotes aren’t frequent. The shutdown confirms that the company is gearing up for new hardware products.

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While software is the focus of every WWDC event, Apple also throws out a few hardware announcements, just like at the 2019 and 2017 events the company announced new Mac machines. However, the online store was never closed.

Since WWDC 2018, Apple has never sent its online store before the software-centric event. The expected announcements to expect today come from the software line – iOS 16, iPadOS 16, macOS 13, watchOS 9 and tvOS 16.

The likely hardware announcement to expect is a new M2-powered MacBook Air with a refreshed design to match the new MacBook Pros, an improved display, and returning ports like the SD card slot and MagSafe.

Yesterday, Apple retailer B&H Photo was spotted listing new Mac machines such as the Mac mini, Mac mini “Tower”, as well as the latest MacBook Air laptop.

Appleosophy will be covering the keynote live today on the website as well as on Twitter, so follow @Appleosophy to stay up to date on company announcements.

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