Amazon Unites Grocery Stores Into One ‘Amazon Fresh’ Online Store, Retail News, ET Retail

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E-commerce giant Amazon announced Friday that it has completed the integration of its Fresh and Pantry grocery stores into a single unified store called “Amazon Fresh.” The new store, available in more than 300 cities in India, continues to offer customers unbeatable savings, a wide product selection and fast, convenient delivery options in one online destination, according to a statement.

“In February of this year, we announced the integration of the Pantry store into Fresh in some cities … Today we completed the integration of the two stores into a single online store called Amazon Fresh in over 300 cities in India. will continue to benefit from value savings, a wide product selection and convenient delivery options, ”said Siddharth Nambiar, Director of Amazon India (Category Management).

He added that customers will also benefit from an enhanced shopping experience, with a dedicated in-app app for groceries and handy features like widgets and personalized reminders.

“This launch has allowed us to simplify the grocery shopping experience through our app experience in the dedicated Amazon Fresh app and allows us to deliver many new features and enhancements in the coming months. In addition to offering great savings, Amazon Fresh will also offer lower barriers to buying groceries online, ”Nambiar said.

He added that over the past 18 months, the company has seen many customers move online. Almost 65% of orders and over 85% of new customers on Amazon.in come from Tier II and III cities, he noted.

“Usually their first purchase is a grocery product. We have seen an increase in the number of customers purchasing kitchen ingredients … Now that we have built convenience and value into one store, we see a lot of potential. to attract customers with various buying missions, through our unified store, ”Nambiar said.

In major cities such as Bhubaneshwar, Patna and Lucknow, the company has seen a lot of adoption for online grocery shopping after the pandemic, he said.

“We will continue to strengthen our presence and our quality of service in these cities to further accelerate the adoption of new customers,” he added.

In a regulatory filing, Amazon Transportation Services – Amazon’s logistics unit – said it saw its losses stretch to Rs 68.7 crore, while operating income rose more than 37% to Rs 4,052.4 crore in fiscal year 2020-21 compared to the previous one. tax.

Amazon Transportation Services’ losses increased to Rs 68.7 crore in fiscal year 2020-21, from Rs 48.1 crore in fiscal year 2019-2020, according to company registrar filing – shared by the market information company Tofler.

Its operating income increased 37.3% to Rs 4,052.4 crore in fiscal year 2020-21, from Rs 2,950.9 crore in fiscal year 2019-20, while that total income increased 37.2% to Rs 4,068.6 crore in fiscal year 2020-21.

The company, which is mainly engaged in providing logistics and transportation services, saw its spending on employee benefits increase by around 37% to Rs 430.2 crore in fiscal year 2020-2021, from Rs 314.1 crore in the previous fiscal year.

Amazon has not commented on emails requesting a response on the logistics unit’s financial performance.

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