Amazon unifies grocery stores into one online store called Amazon Fresh


E-commerce giant Amazon announced on Friday that it has completed the integration of its Fresh and Pantry grocery stores into a single unified store called Amazon Fresh. The new store, available in over 300 cities in India, continues to offer customers unbeatable savings, a wide selection of products and fast and convenient delivery options in one online destination.

“We are a customer-obsessed company and continue to listen to our customers to provide them with enhanced shopping experiences, a wide range of choices, and the best value and convenience. In February of this year, we announced the integration of the Pantry store into Fresh in select cities and customers have loved the convenience of daily shopping coupled with unparalleled savings,” said Siddharth Nambiar, Director, Category Management, Amazon India. have completed the integration of the two stores into a single online store called Amazon Fresh in over 300 cities in India. Customers will continue to enjoy exceptional savings, a wide selection of products and convenient delivery options. They also get an enhanced shopping experience, with an integrated app dedicated to groceries and convenient features like personalized widgets and reminders to ensure frequently purchased items aren’t forgotten at checkout. »

Nambiar said the company is focused on giving customers the best online shopping experience coupled with fast and safe delivery. This launch has enabled the e-commerce company to simplify the grocery shopping experience through its app experience in the dedicated Amazon Fresh app, and prepares us to deliver many new features and enhancements in the coming months. In addition to offering great savings, Amazon Fresh will also reduce barriers to grocery shopping online.

By clicking on the Amazon Fresh icon on the home page, the customer accesses the dedicated grocery store, where he will find features that will help you build your weekly/monthly basket in minutes. Shopping online just got more rewarding, faster, safer and more convenient with Amazon Fresh.

Amazon Fresh will offer a selection of perishable goods such as fruits and vegetables, frozen and refrigerated goods such as dairy and meat, dry groceries, beauty, baby, personal care and infant products. pets, in our 14 major cities including Bengaluru, Delhi and Faridabad. , Gurgaon, Ghaziabad, Amazon Fresh will offer a selection of perishable products such as fruits and vegetables, frozen and chilled products such as dairy products and meat, dry groceries, beauty products, baby products, personal and pet care. Customers in these cities will also be able to take advantage of two-hour delivery slots from 6 a.m. to midnight.

For the remaining cities, customers can purchase dry groceries from staples, kitchen essentials, snacks, personal care, skin care, pet food, baby products , with delivery within 1 to 3 days.

“We are honored that millions of Indian customers have incorporated us into their daily lives,” Nambiar said. “With this new launch, all items will be delivered in one convenient shipment delivered between 1 and 3 days depending on the customer’s location.”

Over the past 18 months, Amazon has seen many customers move online. Nearly 65% ​​of orders and more than 85% of new customers on come from Tier II and III cities. Usually their first purchase is a grocery item.

“We have seen an increase in the number of customers buying cooking ingredients like flour, ghee, maida, sugar, wrapped candies, dried fruits, gift boxes, snacks and drinks,” said Nambiar.

In major cities such as Bhubaneshwar, Patna and Lucknow, Amazon has seen a lot of adoption for online grocery shopping after the pandemic. “We will continue to build on our presence and quality of service in these cities to further accelerate new customer adoption,” Nambiar said.


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