amazon: Amazon unifies grocery stores into a single “Amazon Fresh” online store

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NEW DELHI: E-commerce giant Amazon announced on Friday that it has completed the integration of its Fresh and Pantry grocery stores into a single unified store called “Amazon Fresh”.
The new store, available in over 300 cities in India, continues to offer customers unbeatable savings, a wide selection of products and fast and convenient delivery options in one online destination, according to a statement.
“In February this year, we announced the integration of the Pantry store into Fresh in select cities…Today, we have completed the integration of both stores into a single online store called Amazon Fresh in over 300 cities in India. will continue to benefit from exceptional savings, a wide selection of products and convenient delivery options,” said Siddharth Nambiar, Amazon India Director (Category Management).
He added that customers will also benefit from an improved shopping experience, with an integrated app dedicated to groceries and convenient features such as personalized widgets and reminders.
“This launch has allowed us to simplify the grocery shopping experience through our app experience in the dedicated Amazon Fresh app and prepares us to deliver many new features and enhancements in the coming months. In addition to ‘offering great savings, Amazon Fresh will also offer lower barriers to buying groceries online,’ Nambiar said.
He added that over the past 18 months the company has seen many customers move online. Nearly 65% ​​of orders and more than 85% of new customers on Amazon.in come from Tier II and III cities, he noted.
“Usually their first purchase is a grocery item. We’ve seen an increase in the number of customers buying cooking ingredients… Now that we’ve integrated convenience and value into one store, we’re seeing a lot of potential to attract customers with diverse shopping missions through our unified store,” Nambiar said.
In major cities such as Bhubaneshwar, Patna and Lucknow, the company has seen a lot of adoption for online grocery shopping after the pandemic, he pointed out.
“We will continue to build on our presence and quality of service in these cities to further accelerate new customer adoption,” he added.
In a regulatory filing, Amazon Transportation Services – Amazon’s logistics unit – said it saw its losses widen to Rs 68.7 crore, while revenue from operations increased by more than 37% to Rs 4,052. .4 crore in the fiscal year 2020-21 compared to the previous fiscal year.
Amazon Transportation Services’ losses rose to Rs 68.7 crore in FY 2020-21 from Rs 48.1 crore in FY 2019-20, according to Registrar of Companies filing – shared by business information company Tofler.
Its operating income increased by 37.3% to Rs 4,052.4 crore in FY 2020-21 from Rs 2,950.9 crore in FY 2019-20, while that the total income increased by 37.2% to Rs 4,068.6 crore in the financial year 2020-21.
The company, which is primarily engaged in the provision of logistics and transportation services, saw its employee benefit expenditure rise by around 37% to Rs 430.2 crore in the 2020-21 financial year, from Rs 314.1 crore in the previous financial year.
Amazon did not comment on the emails requesting a response on the logistics unit’s financial performance.
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