ABOUT YOU celebrates its launch in Oslo


As Europe’s most inspiring and personal fashion online store, ABOUT YOU continues its successful expansion and launched its new online store aboutyou.no on April 25, 2022. In the past, ABOUT YOU has proven its approach to a special shopping experience in several national launches. in Europe and is currently active in 26 European markets. The online fashion store in Norway was officially launched with a huge marketing campaign and a spectacular launch event including an eye-catching Ferris wheel and a big fireworks display in Oslo with over 50 social media stars, celebrities and journalists . Guests included many influential Norwegian personalities such as Pop-Rap-Duo Madcon, professional footballer Erik Botheim, presenter Janka Polliani, TV and podcast host Marte Bratberg, TikTok star Oda Rikheim, actor and dancer Kevin Haugan, content creator and fashion entrepreneur Eirin Kristiansen and many other Norwegian stars.

ABOUT YOU is Europe’s leading online destination where you can discover fashion, get inspired and find relevant products that really match your style. The fashion webshop digitizes the traditional window shopping experience with its unique approach and is the most personal fashion webshop – now also in Norway. ABOUT YOU’s fashion discovery concept is already successful in 25 other markets and ongoing expansion plans are therefore continuing. The online pure player offers a large assortment with around 150,000 products from more than 1,000 brands – many of which are available on the Norwegian market for the first time.

The spectacular launch event in Oslo marked the Big Bang of ABOUT YOU’s two-phase marketing campaign. More than 50 social media stars, celebrities and journalists celebrated the “lift off” to Norway’s newest shopping destination. After a teasing phase that arouses curiosity, the next launch phase finally reveals the identity of ABOUT YOU through out-of-home campaigns, TV and radio spots, digital content and the big launch event. In addition, the launch is accompanied by exclusive discount campaigns in the coming weeks, with the aim of increasing brand awareness and encouraging Norwegian consumers to explore the diverse assortment of ABOUT YOU products.

“For us, the Norwegian market offers enormous potential. We are planning very rapid growth here, with the aim of becoming the market leader. We also look forward to exciting Norwegians with our inspiring platform and our unique approach to a personal shopping experience as well as our very wide assortment, free shipping and free returns,” said Tarek Müller, co-founder and co-CEO of ABOUT. YOU.

ABOUT YOU can be used on any device: desktop, tablet, smartphone and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun but also completely risk-free. Everything can be ordered with free shipping. Payment can be made via various payment methods. In addition, customers can return products free of charge within 100 days, so they can comfortably test at home whether the products suit their taste and return anything they don’t like free of charge.


ABOUT YOU digitizes the classic shopping trip by creating an inspiring and personalized shopping experience on smartphones. At ABOUT YOU, the focus is on customers, who are helped to express themselves individually through fashion. On the aboutyou.com website and the award-winning ABOUT YOU app, customers find versatile inspiration and over 400,000 items from over 2,000 brands. With over 30 million unique monthly active users, ABOUT YOU is one of Europe’s largest fashion and lifestyle platforms. It is currently active in 26 European markets. With SCAYLE, the fashion technology company also offers its own e-commerce infrastructure as a licensed product. ABOUT YOU shares are listed on the Frankfurt Stock Exchange and have been admitted to the SDAX® index in September 2021.

press contact

Ann-Christine Klesper | Business communication
+49 (0)40 638 569 212

Marissa Neureiter | Business communication
+49 (0)40 638 569 212

Investor Relations

Julia Stoetzel | Investor relations and communication
+49 (0)40 638 569 359


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