9 steps to prepare your online store for the 2021 end-of-year shopping season

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Philstar.com

November 16, 2021 | 4:23 p.m.

MANILA, Philippines – Historically, the last quarter of the year has been when most Filipino online sellers have the most sales.

Right now, most Pinoys are already in the mood for Christmas, so you’d better make sure you’re there when the shopping starts to pick up. With more and more Filipinos shopping online, you can be sure the season is going to be crazy.

Getting ready for the holiday rush? End the year strong with the advice of Ninja Van!

1. Prepare your storefront

Make sure your product descriptions are specific and detailed enough for customers. This will save you from having to answer potential questions. Also check your inventory and make sure that you are using high quality photos that show the best features of your products.

If you are selling through your own website, make sure it works well and looks great. Remember to make sure it can handle an increase in traffic! Stress test using load testing tools.

It is also important to plan the prices of your products. Use a spreadsheet. By listing your cost, the usual product price, and the selling price, you’ll be better able to track your profit margins by product. You can also include space for dates so you can stay on top of sales period start and end dates, discount codes, and campaign types.

2. Stock up on bestsellers

If you plan to sell your in-demand products at discounted rates, let your customers and social media followers know early. This way, you’ll be ahead of your competition and avoid drowning in the marketing clutter in the days leading up to big sales events.

#NinjaTip: You can retarget customers who have already purchased these products, viewed the products on your website but haven’t actually made a purchase, or placed these items in their Lazada or Shopee baskets.

3. Understand the trends

To better understand which products will sell and which won’t, use data analytics. Check out tools like Google Trends or Better Lemonade Stand’s Instant Product Review Tool. You can also tap on analytics to reveal your top sales channels.

4. Check the competition

It pays to check your competitors’ offers, prices, and customer engagement. Visit their website and e-commerce stores incognito. Also visit their Shopee, Lazada and social media pages. This will give you a better idea of ​​what you are up against and how you can adapt accordingly.

#NinjaTip: Try to keep your prices within the price range of similar stores to stay competitive.

5. Make the most of social media

About 65% of internet users in the Philippines go to social media to research brands, so it goes without saying that having an active social media presence is so important to sellers. Post quality content regularly and talk to your followers. Explore TikTok if that’s where your customers hang out. Create engaging graphics with simple, free tools like Canva.

Also be visible on other people’s pages. Consider engaging with influencers who match your brand and fostering relevant and mutually beneficial brand partnerships.

6. Engage proactively

About 44% of Filipino buyers talk to sellers before making a purchase. As such, it’s important to leave a good impression. Answer their questions thoroughly and respond quickly, politely, and cheerfully.

#NinjaTip: Consider deploying chatbots or hiring customer service agents to ensure quality customer service throughout the shopping season. Don’t be afraid of automation: It turns out that 55% of Pinoy shoppers surveyed are comfortable talking to a bot for online store transactions.

7. Offer free shipping

Free shipping is a way to gain customers and make yourself stand out. It could also prevent “abandoned carts” – customers who intend to buy something but change their mind because of the shipping costs.

8. Pack properly

Seal everything tightly to prevent damage during transport. A good rule of thumb is to have three layers of packaging: the primary or innermost layer; the secondary layer, which is generally stronger and helps protect the packaging from damage; and the outermost layer, which contains the details of the packaging for sorting at logistics providers.

#NinjaTip: Reinforce your brand image in the primary packaging by adding your store name, logo and other relevant branding elements.

9. Ship on time

Customers hate late deliveries and will definitely let you know in their reviews. Make sure you get your packages to your logistics providers on time. Active management of customer expectations is essential. Because the sale season is going to be very busy, shipping will definitely be delayed.

#NinjaTip: Try to add 3 more business days to the expected delivery date. If it arrives earlier, so much the better! If he arrives later, it’s not that big of a deal.

For reliable service, partner with names you can trust for last mile delivery, like Ninja Van!

Navigate the online business world

Get a head start and make the most of the year-end shopping frenzy by preparing early.

By delivering great products and a great customer experience, you’ll help your customers end the year with a heart and basket full.

Visit the Ninja Van Blog for more useful tips and tricks for your online business!

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