Opinions expressed by Contractor the contributors are theirs.
All of you running an online business know that there is never a finish line in this line of work and that you are tirelessly on the move every day. Even drop shipping companies still need marketing management, new product research, order tracking, analytical tracking, financial management, and more.
Related: 4 Innovative Mobile Apps That Will Make Your Business Processes More Efficient
Ecommerce gives you the freedom to work where you want, rather than being locked in a physical storefront during your business hours. But you still have to be in tune with your business even when you are away. With over 50% of consumers shopping online these days, it’s more important than ever to keep a close eye on your store’s operations and customer engagement strategies.
Fortunately, running businesses online has become much easier when you’re mobile, using desktop and web apps like Shopify, Rewardstream, Stripe, and Intuit’s suite of accounting tools. There is even a large collection of tools that make it easy to manage your online store directly from your smartphone. Here are 11:
While you don’t write emails or adjust templates while you wait in a restaurant or attend a date with an Uber, it’s still nice to know you can monitor and manage. your campaigns from your mobile device. MailChimp is a standard email marketing platform commonly used by ecommerce stores, and it can integrate seamlessly with sites like Shopify.
Whether you’re checking open and click-through rates of your latest promotional email or want to see how your list segments are responding, this app is perfect for keeping you in touch with your contacts.
2. Shopify’s e-commerce platform app
One of the most important apps for running your ecommerce business is Shopify’s mobile ecommerce app, which gives you all the tracking and reporting information you need to measure traffic, conversions, cart additions and more. You will even receive notifications while an order is being processed. This app puts your eCommerce store in your pocket so that wherever you are you can stay on top of your business operations.
Buffer is great for making sure you always have great content in the pipeline for your social channels. Organize great content or create your own, then schedule it with Buffer to submit to your social networks on the day and time you designate for publication.
Mention helps entrepreneurs keep tabs on their businesses, industries, and even competitors right from their smartphones. Just search for the keywords or branded phrases you want to track, and Mention will monitor them in real time. You’ll get a notification whenever someone uses your selected keywords, so you can stay on top of trending topics and follow every instance of people talking about your brand and products.
Related: 5 Mobile Apps Every Entrepreneur Should Use
Keep track of all your finances in one place with this popular mobile app. Mint extracts information from credit cards, investments, savings accounts, and checking accounts. Once you’ve connected your financial accounts to the Mint app, you can then monitor all transactions to see where funds are coming in, when your bills are due, and when payments are posted to your business account.
Online businesses have a number of expenses to keep track of, from purchasing materials to promotional items, marketing materials and more. Luckily, there’s an easy way to organize your expenses without cluttering your desk with paper receipts. Scan your paper receipts into Expensify by taking a photo, then choose how you want to classify the expense. Once the receipt is uploaded, the information will be organized in your expense report.
“If This Then That” lets you sync various activities to streamline your day-to-day processes, reducing the list of tedious tasks you need to tackle for marketing and managing your online store. You can choose from pre-existing “recipes” or create your own.
For example, you can create a recipe. So when you share a photo on Instagram, a tweet containing the image is also automatically published on Twitter. There are dozens of recipes to connect your online activities; all you need is a smartphone and a few marketing flavors you want to try out.
Wanelo (short for Want, Need, Love) is like an online mall for e-commerce stores. It brings together product feeds in one place, which makes it a great way to promote both your online store and the products you sell. Manage your Wanelo account from your mobile to stay up to date with your online store promotions and find new ideas for your business.
9. Google Analytics
Monitor your site’s traffic, conversions, goals and campaigns with the mobile version of Google Analytics. This gives you fingertip access to data, which is especially useful when you run multiple campaigns and need to consistently track how each campaign is performing when you’re away from your desk.
You probably already have the Facebook app on your mobile device, but make sure you have the Business Page Manager as well. Not only can you stay on top of user engagement and direct messages, but you can also effectively monitor the information and data of all the ad campaigns you run between Facebook and Instagram.
Related: Why Your Small Business Needs a Mobile App
Some ecommerce owners choose one or two social channels for their primary marketing efforts. Whether your brand has only a few social profiles or you connect with customers on a multitude of social media platforms, Hootsuite helps you manage all of your social accounts from a single dashboard. It’s also a great way to switch between work and personal accounts without signing in and out multiple times.