All small business owners want more sales. Fortunately, there are tons of online marketing channels to help you achieve this goal. From emails to social media ads, these tips from the online small business community can help you collect and convert more leads online.
Update your cold email policy
Cold emailing involves making contact for the first time with a prospect by email. If they don’t already know about your business, this tactic can be difficult. But updating your strategy can help. Brooklin Nash shares her thoughts in this article on GrowMap.
Generate more leads with social media automation
Social media isn’t just about communicating with current customers. It can also help you find potential prospects. And automation can help you save time while finding relevant users. Learn more in this article on Startup Bonsai by Yash Chawlani.
Make sure your marketing is effective
Companies sometimes lose sight of the value of their marketing efforts. Ultimately, they should help you close sales and make more money. Gee Ranasinha offers a comment in this Kexino article. And the members of BizSugar discussed further here.
Optimize your content for B2B consumers
Content marketing can be an effective way to communicate with potential customers. But your content should be optimized for the type of lead you want to attract. B2B content marketers can learn from this TopRank Marketing post by Lee Odden.
Optimize Facebook lead ads
Facebook is a great place to collect small business leads. And advertisements can make the process more efficient. To optimize your Facebook ads to collect ideal leads, check out this GetResponse article by George Glover.
Simplify your YouTube ad creation
YouTube ads are becoming an increasingly popular way to grab the attention of potential new customers. But creating ads has been tricky in the past. Fortunately, Google recently unveiled some new features to make your job easier. Read about them in this article on Search Engine Land by George Nguyen.
Sell on LinkedIn ad-free
LinkedIn ads can be useful for making sales on the platform. But not all businesses have the budget for these paid promotions. Fortunately, there are ways to sell without investing the extra money. Find out how in this post from social media reviewer Michael Stelzner.
Use chatbots in tandem with PPC ads
PPC ads are effective at attracting leads. And chatbots can help you convert them. But you have to be intentional in your use of these tactics. Neil Patel discusses the combination in this article.
Take advantage of these podcast marketing tips
Podcasts offer many great marketing opportunities for small businesses. You can create your own, guest on other shows, or advertise your products and services. The tips in this Inspire to Thrive article from Lisa Sicard can help get your efforts off the ground. Members of the BizSugar community have also shared their thoughts here.
Grow your business with competitive sales analysis
To optimize sales in your industry, it helps to have a good understanding of your competition. A formal analysis can provide all the data needed to help you grow taller. Maura Kautsky elaborates in this post of CEO of SMB.
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