10 flaws in the online store – and how to fix them


Good online stores are a rare breed – they’re convenient, they’re accessible, and they offer a wide variety of products. But there are always problems in paradise, and these 10 shopping problems highlight them. Not only will these flaws make your life more difficult, but the lack of a proper response could also lead you to take your business elsewhere. But with our advice and guide to business registration in the usa, you can learn how to satisfy your customers. So which of these 10 problems do you have?

✖1. You are unclear on shipping costs.

This is the most common problem with online shopping portals and often has a simple solution: communication. If you declare your shipping costs early in the purchase process, you’re less likely to lose customers before they’ve even completed their order. Make sure your homepage is as easy to navigate as possible and you have no problem communicating with customers on social media.

  • Develop a transparent pricing system that clearly shows all price components: product price, shipping price (including any costs) and VAT (or other applicable tax). You can make it even more convenient for customers by including a calculator that allows them to estimate the final overall cost of their order.

✖2. Customer service does not respond quickly.

Like any other online store, online stores must provide customer service, and your customer service team has many people to answer the phone, solve problems, and help customers around the world. If you don’t respond to messages promptly or give customers enough information about the status of their orders, you risk losing them as customers – and again as potential return buyers.

  • make your efficient and accessible customer service as possible, not only by e-mail but also via social networks. In addition to providing immediate help, you can be proactive in predicting problems and anticipating problems. This will help you respond more effectively to customer needs and improve your service.

✖3. You don’t show shipping status online.

Over the past few years, online shipping companies have improved significantly, making it easier for customers to track their packages in real time using web portals and mobile apps. But while providing tracking services, online stores often fail to communicate the status of the order online.

  • Don’t leave it up to your shipping provider. Make it as easy as possible for your customer to track their order. Add a tracking number or link to your homepage, delivery confirmation email, or other communication with them. If possible, provide a localized response, so you can specify costs for different parts of the world and provide an accurate estimate of delivery costs up front.

✖4. Your website is not mobile-friendly.

Nearly 80% of internet users use a mobile device to browse websites. For online stores, this means that you need to view your website from a mobile user’s perspective, otherwise you are putting your customer’s shopping experience at risk.

  • Test your website on multiple devices and make sure it works on all modern web browsers (mobile and desktop). You can do this with free tools like the Google Chrome Frame plugin for Internet Explorer or phone emulators like Opera Mini, which lets you see how your site looks on different phones.

✖5. You ask them to register before they buy.

More and more people are browsing online stores on their mobile devices and expecting these stores to be fully responsive. According to a recent report, this is quite a big problem because most online shoppers will abandon websites that don’t perform well on their smartphones. It’s a shame, but as soon as a customer receives a message like “You need to register to make purchases”, they will most likely abandon your store and look for another one.

  • Have a clear call-to-action on your homepage that guides customers through the buying process and gives them access no matter what device they’re using. Also, you should ask them to register only if it is necessary to complete the purchase or access special offers or offers that cannot be completed otherwise (for example, free delivery).

✖6. You do not use Google Analytics.

Google Analytics is a free service that provides a lot of valuable information about your website in real time, allowing you to understand how users interact with your site and what content is most relevant to them. You can use these statistics to improve your website and increase its effectiveness.

  • Write down your website URL in the analytics section of Google and install a tracking code on every page of your site. If you use another analytics service, you can use a Google Analytics plugin for that.

✖7. You do not use easy and convenient payment methods.

Most online shoppers are more comfortable when they can make a purchase without having to enter their credit card information multiple times or create an account. This is why payment with PayPal is becoming even more popular.

  • Select the most convenient payment method (e.g. PayPal, iDEAL, Sofortüberweisung) according to your market and provide easy access without unnecessary links or redirects (e.g. PayPal login button).

✖8. You do not respect their data.

Online stores often collect information about their customers such as email address, password and phone number for which they should have more control over how it is used. But sometimes this information is revealed without an obvious “opt-in” when customers have no idea it’s being collected and they have no choice whether or not to share this information with you.

  • Make sure the information you collect is essential and relevant to your customers (e.g. email address for password recovery). Never collect a customer’s address or phone number, due to the risk of being a fraud (depending on the legislation of different countries).

✖9. You are not serious about running an online store.

In most cases, online stores are simply websites where they sell products. But many online stores do more than just sell products by taking orders, writing them, and delivering them directly, or resell them to other retailers – they operate according to commercial rules different from those that apply in physical stores.

  • If you want to sell a high-demand product, you need enough inventory to satisfy all of your customers. If you have special offers or sale items, list them on your website and make sure you have the correct amount of stock.

✖10. You do not use any marketing tools.

Marketing tools help you promote your online store and reach new customers while monitoring your online presence through Google Analytics and building valuable customer profiles through customer relationship management (CRM). Marketing tools are developed for a wide range of resources – from bloggers and small business owners who are short on time, to larger companies with the budget for comprehensive marketing campaigns across multiple channels.

  • Keep an eye on your website statistics for free with Google Analytics. Create a free account with HubSpot, which lets you set up tracking links and learn more about your users, or start with a free trial of MailChimp, which enhances your online store by providing the ability to send emails. low-cost marketing emails.


As you can see, there are many pitfalls that can hinder the success of your online store. It’s not easy to stay on track and avoid these mistakes, but with the right knowledge, they can be avoided. This article will help you know what could go wrong – so check it out every time you launch a new site or update your current one. If you know any other reasons why sites fail, please share them in the comments below.


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