YouTube is working on an online store for its video streaming services: report


YouTube, Alphabet’s video streaming platform, is reportedly planning to launch an online store for video streaming services.

The report came from The Wall Street Journal on Friday. He further mentioned that YouTube has renewed talks with entertainment companies about participating in the platform, which the platform internally calls a “channel store,” citing the talks.

The video streaming platform is believed to have been working on its new platform for 18 months and may be available as soon as possible, the report added.

Recently, The New York Times reported that Walmart was in talks with major media companies to include streaming entertainment in its membership service.

In July 2022, the video streaming platform collaborated with Shopify and enabled merchants to sell through the video platform, as the Canadian company aims to increase the number of content creators launching their own e-commerce stores. The partnership, which already has Google as a partner, would allow merchants to integrate their online stores with YouTube. It is expected to reach over two billion monthly users. Shopify, a platform that creates tools for merchants to build their online stores, launched new features in June to help its customers sell to other businesses and on Twitter in a bid to counter a post-pandemic slowdown in online shopping.

Meanwhile, a new survey from the Pew Research Center has reported that the number of teens who say they are chronically online has almost doubled since 2015, and YouTube is the most popular platform among American teens. , with 95% of the coveted demographic saying they use the site or its mobile app, according to the survey. ByteDance Ltd.’s TikTok video-sharing platform, which launched in the United States in 2018 and therefore did not exist the last time Pew conducted a similar survey, is now used by around 67% of older adults. 13 to 17 years old.

Nearly half of American teens said they were online “almost constantly,” a jump from 24% who reported similar behavior to Pew in 2015. Most major social media companies, including Meta and YouTube parent Alphabet Inc. short video resources on their own platforms.

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