- Alphin is an online marketing startup based in Berlin.
- It recently raised $6 million in a funding round led by Scale Capital.
- Take a look at the pitch deck used to raise the funds.
This is an edited and translated version of an article originally published August 5, 2022.
Berlin-based online marketing startup Alphin was originally launched in 2017 – as Freachly – and intended to be a local influencer marketing platform. It has since grown into a complete solution for online marketing, offering automated social media management, Instagram ad campaigns, and help with improving Google or Yelp ratings.
Its unique selling point is that it caters to local brick-and-mortar businesses, especially those in the hospitality and beauty sectors such as restaurants, bars and hair salons.
Mario Geiß, co-founder and co-CEO of Alphin, told Insider that the company was able to help its customers increase sales by around 15-20% on average in the first three months of working together. .
Lockdowns and store closures have hurt the startup, Geiß added, but he said it was still able to retain two-thirds of its revenue during the COVID-19 pandemic.
In August 2022, Alphin raised $6 million in a funding round led by Scale Capital, with additional investment from Wille Finance, a Swiss family office, and HV Capital and Partech, which were already existing investors.
Geiß said the company will use the money to expand its product line to include customer relationship management functions. For example, Alphin wants to integrate key booking and ordering platforms to generate more customer data. There are also plans for expansion in Europe and proof of concept in the US in late 2023.
Insider has a copy of the pitch deck that Alphin used to raise the $6 million funding.