Ted Baker uses a single BigCommerce store to operate multiple unique storefronts. and leveraging the platform’s ever-growing network of partners to strengthen its digital-first brand position. BigCommerce worked with Wunderman Thompson Commerce to seamlessly integrate Bloomreach’s content management solution and Bloomreach Discovery, its search and merchandising solution, into the Ted Baker store to deliver more impactful and relevant shopping experiences to consumers. customers of Ted Baker, the company said in a press release.
With its new multi-store headless platform, Ted Baker will manage its global online presence from a single store and streamline day-to-day employee operations while delivering modern, seamless customer experiences tailored to the needs of each market. Shoppers will be able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including Pounds, Dollars and Euros.
BigCommerce, an open SaaS e-commerce platform, has unveiled the launch of an e-commerce experience for UK-based lifestyle brand Ted Baker. Leveraging BigCommerce’s transformational Multi-Store Headless (MSF) solution, the company’s 12 regional storefronts will be localized to allow the fashion retailer to meet the needs of its expanding customer base.
“Central to Ted Baker’s forward-looking growth strategy is adopting a digital-first approach that supports our efforts to deliver a premium shopping experience to our customers and strengthen brand awareness beyond Europe. With its scalable yet robust platform, BigCommerce and its support partners have created a bespoke solution that simplifies the complexities of the backend, showcases our premium product offering, and improves the customer journey as we continue to grow on more. new markets, Leon Shepherd, Chief Information Officer of Ted Bakersaid in a statement.
“We are delighted to be working with one of Britain’s world-renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve competitiveness. BigCommerce’s headless multi-storefront solution, consumed through enterprise-grade APIs and partner solutions, enables Ted Baker to deliver rich product and customer experiences to strengthen online sales,” Jim Herbert, Senior Vice President and General Manager EMEA at BigCommercementioned.
“With the launch of this site, Ted Baker solidifies its position as a digital leader in the luxury space. Personalization, enabled by AI optimization, will play a vital role in the future of commerce. We are delighted to have worked with BigCommerce and Wunderman Thompson Commerce to bring this modern storefront to life for Ted Baker customers worldwide,” Tjeerd Brenninkmeijer, Vice President EMEA, Bloomreachmentioned.
“Today, global brands need a highly adaptable e-commerce platform that can meet customer and business needs. From the start, our goal with Ted Baker was to modernize the commerce experience, using headless solutions from a wide range of industry-leading partners. Together with BigCommerce and Bloomreach, we were able to support Ted Baker’s digital transformation journey, helping them build a technology stack that delivers simplicity, efficient site management, and the best possible customer experience across 12 regional storefronts,” Neil Stewart, Global CEO, Wunderman Thompson Commercementioned.
The launch of Ted Baker’s new website comes at a time of continued growth in the UK e-commerce market, a global trend that has been accelerated by the pandemic. In the UK alone, e-commerce sales are expected to reach $199 billion in 2022, with online sales currently accounting for 26.9% of overall retail sales. The launch also reinforces Ted Baker’s ongoing commitment to growing its e-commerce offering and driving digital and omnichannel growth.
Fibre2Fashion Information Desk (GK)