Review of theScore Online Shop for Hoodies, Shirts and Crewnecks

0

the score launched an online store where theScore and theScore Bet fans can buy branded hoodies and t-shirts. This follows the launch of its sportsbook in Ontario, where it plans to leverage its Canadian brand recognition.

The online store features t-shirts, hoodies and crewnecks with theScore and theScore Bet brands. We received one of the hoodies to review. It is a comfortable hoodie made of thick fabric. It’s warm too, so it’s a comfortable layer in cold weather. (If it works in the Colorado foothills, it will work in Toronto!)

Hoodies are around $60, crew necks around $45, and t-shirts around $32.

Online Store theScore and Marketing Ontario

Online sports betting faces unique marketing challenges in Ontario. They may not advertise welcome bonuses or call Ontario welcome bonus sign-up promotions. Most of the new markets in the United States are full of bonus offers enticing bettors to sign up for the newly available sports betting brands.

Since Ontario banned this type of incentive marketing, sports betting brands have had to rely on the power of their brands to attract bettors. This is one of the things that makes theScore’s online store so interesting. It’s a way to raise awareness of the brand without marketing bonuses.

It can also keep theScore in the bettors’ mind. All online gambling brands in Ontario will want punters to think of their brand when thinking about sports betting. To do this, they must keep their name in front of potential bettors. However, they also need to make their brands memorable in some way.

Besides its online store, theScore’s marketing campaign featured celebrities to promote its Bet Mode feature. Bet Mode is an extension of theScore that offers faster betting updates, live odds and betting functionality. Commercials promoting this feature include theScore TV’s Susie Essman, Rex Lee and Gerry Dee.

Although theScore is not the only online bookmaker to use celebrities in its marketing, its online store is unique.

Share.

About Author

Comments are closed.