Ramp, a UK-based forecasting analytics firm, has acquired a majority stake in Hoorah Digital (Hoorah), a full-service creative digital media agency based in South Africa.
Hoorah Founder and CEO Shaune Jordaan
The agreement aims to bring Hoorah’s unique analytics and performance marketing capabilities to Hoorah, giving them a competitive advantage in domestic and international markets.
Hoorah employs nearly 100 people and serves major brands such as Nestlé, Distell, Avon, Justine, ToysRUs, Africa Data Center and Sanofi.
“Over the past few years, Hoorah has rapidly grown to become a full-service agency, across the line, serving some of the biggest brands on the continent. This acquisition is a clear recognition of the caliber of work our team does each day, and will allow us to further improve and expand our offerings,” said Hoorah Digital Founder and CEO Shaune Jordaan.
Hoorah will continue to operate as an independent subsidiary led by Jordaan, who remains a shareholder. Jordaan is an industry veteran who previously founded Synergize, which was acquired in 2013 by Publicis Group and placed within global agency Saatchi & Saatchi.
“We are very excited to welcome Hoorah to the Ramp family,” comments Daniel Marcus, Chief Growth Officer and Co-Founder of Ramp. “This acquisition will be mutually beneficial, enabling both companies to offer their clients a suite of data-driven and evidence-based creative and performance marketing services.”
New senior management appointments
To further bolster Hoorah’s creative offerings, the company has made new leadership appointments, including:
- Clyde Mallon, former COO of McCann World Group, assumes the role of COO.
- Creative Director Gavin Wood joins the team to lead the studio in Cape Town.
- Marco Russolillo becomes Executive Director of Nestlé, managing 40 brands in their in-house digital studio.
- Former CEO of TWO.AM, Anine de Wet has been promoted to Director of Customer Services.
“We have assembled a leadership team comprised of the best in the industry to guide us through this exciting new phase in Hoorah’s business journey.
“Hoorah has built its reputation on combining creativity and data to drive business results, and Ramp’s investment will allow us to take that to the next level to deliver more accurate data, better insights, and even better results. for our customers”, concludes Jordaan.