Following the successful launch of its first product line in physical stores, Future of Cheese Inc., vegetable food affiliate Garage Bio Ltd, prepares the launch of its own e-commerce store during the first quarter of this year. This will mean that its full line of dairy alternatives will be available for sale across Canada.
Using unique aging and manufacturing processes, a well-established distribution network and leading marketing channels, Future of Cheese is poised to disrupt the rapidly growing plant-based dairy alternatives market. In November last year, the Canadian company engaged US sales and marketing firm Oxford Hill Partners to develop and help execute its North American growth strategy and product rollout.
“Since our launch, we’ve been inundated with order inquiries from customers across Canada and the United States asking if they can buy direct,” said Jen Wojtaszek, president of Toronto-based Future of Cheese. “The plant-based food trend, combined with the need for online grocery shopping, has accelerated our plans to launch our online retail platform to meet the growing demand of the click-to-digital shopper. -table.”
According to the latest Brick Meets Click/Mercatus Shopping Survey, online grocery sales in the United States reached $97.7 billion in 2021 and online grocery purchases grew by 2% to account for nearly 13% of total grocery spend for the year. More than 70% of US households received one or more orders during the year, according to the results.
Future of Cheese believes that accelerating plans to roll out its online shopping platform will rapidly expand its reach to new customers and add direct-to-consumer sales. The company also plans to organize the shopping experience by giving customers a detailed overview of each product, from its nutritional values to the unique processes used to produce it, which is difficult to do in traditional retail.
“We want the customer to be educated and inspired when they choose to buy our products, the same way I visit a table in my restaurants to personally walk a diner through the process of creating the food they will experience, and leaves him with the satisfaction that we care deeply about the food and products we provide,” said Craig Harding, co-founder and chief culinary officer of Future of Cheese.
Meanwhile, its parent company, Organic Garage, reported a drop in sales from C$6.9 million a year ago to C$5.9 million for its third quarter ended October 31, 2021, as the impact of COVID-19 overstocking has eased. Total third quarter sales do not include any material contribution from Future of Cheese due to the timing of the company’s product launch at the end of the quarter. Despite this, the independent grocer’s gross profit margin fell from 30.4% to 31.3%.
Founded in 2005 by a fourth-generation grocer, Organic garage is based in Toronto. Currently operating five stores, the company is focused on continuing to expand its retail footprint in the Greater Toronto Area.