Organic Garage’s herbal business launches online store

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Following the successful launch of its initial line of products in brick and mortar stores, Future of Cheese Inc., vegetable food affiliate Organic Garage Ltée, is preparing to launch its own e-commerce store during the first quarter of this year. This will involve its full line of alternative dairy products being offered for sale across Canada.

Using unique aging and manufacturing processes, a well-established distribution network, and extensive marketing channels, Future of Cheese is poised to disrupt the rapidly growing market for plant-based alternative dairy products. In November of last year, the Canadian company hired US-based sales and marketing firm, Oxford Hill Partners, to develop and help execute its growth strategy and product deployment in North America.

“Since our launch, we’ve been inundated with order requests from customers across Canada and the US asking if they can buy direct,” said Jen Wojtaszek, president of Toronto-based Future of Cheese. “The trend of plant-based foods, combined with the need to do grocery shopping online, has accelerated our plans to launch our online retail platform to meet the growing demand from the buyer. digital click-to-table. ”

According to the latest Brick Meets Click / Mercatus Shopping survey, online grocery sales in the United States reached $ 97.7 billion in 2021 and online grocery shopping grew 2% to account for almost 13% of total grocery expenses for the year. More than 70% of U.S. households received one or more orders during the year, according to the results.

Future of Cheese believes that accelerating its online shopping platform deployment plans will quickly expand its reach to new customers and add direct sales to consumers. The company also plans to optimize the shopping experience, providing customers with a detailed overview of each product, from its nutritional values ​​to the unique processes used to produce it, which is difficult to do in traditional retail.

“We want the customer to be educated and inspired when they choose to buy our products, the same way I visit a table in my restaurants to personally guide a diner through the process of creating the food they want. will experience, and leave it with the satisfaction that we care deeply about the foods and products we provide, ”said Craig Harding, co-founder and culinary director of Future of Cheese.

Meanwhile, its parent company, Organic Garage, reported a drop in sales of C $ 6.9 million over the period last year to C $ 5.9 million for its closed third quarter. on October 31, 2021, as the impact of COVID-19 overstocking has eased. Third quarter sales total did not include any significant contributions from Future of Cheese due to the timing of the company’s product launch at the end of the quarter. Despite this, the gross profit margin of the independent grocer rose from 30.4% to 31.3%.

Founded in 2005 by a fourth generation grocer, Bio Garage is based in Toronto. Currently operating five stores, the company is focused on continuing to expand its business footprint in the greater Toronto area.

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