It helps buyers make informed product decisions and use their products. Such content brings value to customers and boosts your website’s SEO.
4. Have an SEO strategy
One of the major drawbacks of selling from an online store is the lower traffic compared to major marketplaces like Flipkart and Amazon.
You need to optimize your online store to receive more website traffic. Focus on incorporating SEO keywords into your product description and ad titles.
You can drive more traffic and increase sales by incorporating search terms that customers use when searching for your product on various search engines.
By using Ahrefs SEO tool, you can identify relevant SEO keywords.
Prioritize on-page SEO that references your website’s product titles and descriptions, images, or blog posts. Be sure to include keywords as they use the language a customer might use when searching for related products.
5. Work with influencers
Working with influencers is a social commerce strategy that can be costly upfront, but can yield exceptional results.
Usually, influencers have a large online fan base and can influence the buying behavior of their followers. When deciding to use an influencer to promote your store, choose one that matches your target audience.
This ensures that the influencer’s values perfectly match your brand. Influencers can post photos using your product, write an article explaining its features, talk about your product at an event, and write authentic online reviews.
You can even move forward by working with the influencer to create a new product. Jeni’s Splendid Ice Creams has collaborated with musician Tyler to create a new flavor.
You can successfully increase customer engagement and drive traffic to your website by paying influencer fees.
6. Encourage Product Reviews
Genuine customer reviews are a great way to build trust around your products and online stores.
As online shoppers cannot physically touch or smell the product, they mainly rely on social proof – product reviews.
According to a study, 82% of American adults read reviews before buying a product for the first time. So, encourage your store visitors to leave a review on the product they buy. Ask them to leave detailed feedback, whether positive or negative.
You can even email customers to leave feedback on their latest purchase from your store. You can even offer an incentive like a discount or a free product warranty extension for the feedback they provide.
In the following example, the Kodak TV is offering customers an additional three-month review sharing warranty on their product.