After introducing the new “Scandinavian Studio” store concept for fixed stores, Swedish-German premium brand Marc O’Polo has also revamped its online store. Marc-o-polo.com presents itself with a new look and feel that emphasizes a new modernity, focuses more on younger target groups and has an even more international orientation.
This decision is part of the company’s broad rebranding and internationalization strategy, which places greater emphasis on modernity, sustainability and youth, and was unveiled at an event in Paris for the fall campaign. /winter 2021. In its wake, Marc O’Polo opened online stores in 18 other countries, namely in Denmark, Greece, Portugal, Norway, Iceland, Croatia, Serbia, United States , Canada, Turkey, United Arab Emirates, Israel, Qatar, New Zealand, India, Singapore, Japan and Hong Kong.
“A contemporary luxury approach, oversized imagery, a clean look and a ‘haute couture’ visual language pay homage to the brand’s laid-back lifestyle appeal and once again underline its premium claim. intuitive user journey and innovative navigation guarantee a perfect branding and shopping experience,” the brand says of the new online store in a press release.
Marc O’Polo is currently present in 41 countries around the world, including 22 countries with its own online store. It’s the brand’s biggest showcase and a key pillar of its omnichannel strategy. It is also one of the fastest growing channels in the company, with sales growing over 25%. Digital services in the form of the Membership Program connect the online and offline experience and build customer loyalty.