This article is in partnership with eCommerce SEO Services.
If you want to boost your sales, here are some ideas to make your store more attractive:
- Leverage social proof and create a sense of urgency.
- Offer more payment options and promote your best-selling items.
Using these tips will increase your online store sales. And don’t forget to keep up to date with the latest trends and technologies to stay ahead of the competition.
Once you implement these tips, your store will be more profitable than ever.
Create a sense of urgency
To increase sales, companies must use psychological techniques to create a sense of urgency in their customers. By giving customers a deadline and a reason to act quickly, you can convert a potential customer into a paying customer.
Here are some proven techniques. Here’s one you can use today:
Urgency is an emotional feeling that people associate with a limited amount or a limited period of time. It creates a sense of importance by making something seem valuable.
It’s driving the iPhone and Christmas toy craze. It makes even a seemingly insignificant item seem important. Using the power of urgency can increase sales by over 300%.
Leverage social proof
The concept of social proof refers to the tendency to trust the recommendations, actions, and opinions of others. Social proof is particularly effective when these recommendations come from recognized experts.
Displaying reviews and recommendations from leading figures in your industry can help your customers make a decision.
To gather positive testimonials and recommendations from other sources, contact relevant professionals and ask for their opinion. Another common marketing strategy is to pay experts to endorse products.
Another way to leverage social proof is to share relevant data from your business, such as customer reviews and ratings.
This is a popular technique that helps businesses create a more personalized experience for customers and leverages the concept of FOMO or fear of missing out.
Popular pop-up notification services like TrustPulse allow you to share a customer’s first name, general location, and a number of site interactions. According to TrustPulse, leveraging social proof can increase your site conversions by 15%.
Offer more payment options
More and more consumers are looking for a seamless online shopping experience. Offering multiple payment options not only increases sales, but also improves the customer experience by removing any hesitation a customer may have before buying from you.
Depending on the age and demographics of your target audience, different payment options may be preferred by different consumers. Giving your customers a variety of payment options will help you increase conversion rates and increase customer loyalty.
As more and more people opt for digital wallets, e-commerce SEO services need to consider these options when offering their services.
While the acceptance of credit cards remains the basic condition, a growing number of consumers are looking for other means of payment. For example, 90% of all online purchases are made through credit cards or PayPal.
However, many retailers still only accept credit cards and PayPal, which may discourage shoppers.
Offer free delivery
One way to increase sales on your online store is to offer free shipping on certain items. While free shipping is good for consumers who don’t mind paying extra, it can be costly for your business as a whole.
Luckily, you can target your free shipping campaign to specific areas.
Offering free shipping on select products can increase your average order value, increase your sales volume, and build customer loyalty. Here are some tips to consider.
First, you need to make sure customers know you offer free shipping, which is a good way to improve conversions.
If possible, mention free shipping on your FAQ page and in the Shipping & Returns section. This will give customers extra confidence that their order will be delivered safely.
By offering free shipping on select products, you can improve your average order value and encourage customers to become brand ambassadors.
Once you have mastered free shipping, you can then implement it in your online store to improve sales.
Now that you know how to increase sales on your online store by understanding how the human brain works, it’s time to put that knowledge into practice.
Start by implementing some of the tips shared in this article and see how your sales numbers change.