Google’s Area 120 incubator has launched a new website building and e-commerce platform called Qaya, which is now available in beta in the United States.
According to a new blog post, Qaya co-founder and chief executive Nathaniel Naddaff-Hafrey came up with the idea while working from home during the pandemic after hanging out with creators who said he was difficult and time-consuming to build an online business around their content.
This has led to the creation of a new product called Qaya which provides web storefronts for creators who want to sell products and services directly to their audience.
The company has a small, nimble team that believes creators are the next generation of entrepreneurs. As CEOs of their own company, they need the same business tools as any successful founder.
Building Your Creator Businesses
Qaya began live testing its new service in early 2021, and since then the company has learned a lot from creators on its platform, their fans, and other creator-saving projects.
Creators on Qaya can sell everything from workout guides to photo filters, productivity patterns, knitting patterns and more. The company currently supports both paid and free products with new features such as tips, subscriptions, and other types of monetization coming soon.
By signing up with Qaya, creators can use the service as a hub for all of their web-based business activities. Many link to their storefronts from their social media bios and feature digital products they upload or products and services hosted on other sites. The company provides all of its users with a custom domain yourname.channel or qaya.store/your-name with built-in checkout functionality.
At the same time, Qaya has also developed customer management and analytics tools that creators can use to connect with their fans and understand sales and content performance. The company has also started integrating with other Google products, including YouTube’s Merch shelf, and eligible YouTube creators can now promote Qaya’s products directly below videos on their YouTube channels.
Qaya is currently in beta in the US, though the company hopes to expand to other countries soon.
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