Fever-Tree sees its turnover increase by a quarter and records “strong” growth in all markets

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Premium blender brand Fever-Tree reported a 23% increase in full-year revenue growth (+26% reported), with the company saying it saw “strong” growth over all markets in 2021.

Even when retail reopened, the group said its non-retail business “remained well ahead of 2019 levels”, while retaining its leading position in the UK retail mixer category, with a share of 39.8%.

Group revenue was £311 million (€369.4 million) for the year, compared to £252.1 million (€298.3 million) the last year.

In Europe, the group recorded “strong” non-trade sales and a “positive return” from in-store trade, while in the United States it experienced “significant non-trade momentum”, becoming the leading beer brand ginger in retail, and ending the year as the top tonic brand.

“Increase presence and popularity”

“Our growing momentum reflects the brand’s growing presence and popularity around the world, nowhere more so than in the United States where we ended the year as the #1 tonic water brand by value in trade. retail in the United States,” said Tim Warrillow, co-founder and CEO. by Fever Tree.

“This is a significant achievement that matches the position we have held in the UK, as well as several European markets, for several years.”

The group faces a headwind of inflationary pressures, as it pointed out in a trade update in January, with commodity prices rising “significantly” in recent weeks due to the conflict in Ukraine.

This has created “significant uncertainty” over input costs, with the company saying it expects to deliver an EBITDA range of between £63m (€74.8m) and £66m. pounds sterling (78.4 million euros) in 2022.

Increase in input costs

“While the tragic situation in Ukraine has resulted in significant uncertainty over our near-term input costs, the long-term global opportunity for Fever-Tree remains substantial and we are more confident than ever in the ability of the brand to capitalize on that,” Warillow added.

“We are excited by the growing interest in the long-life beverage category from retailers, spirits brands and consumers, especially given the growing focus on premium segments, which places Fever- Tree, as the world’s largest premium blender brand, at the center of these trends.”

© 2022 European supermarket magazine – your source for the latest A-brand news. Article by Stephen Wynne-Jones. Click on subscribe register for ESM: European Supermarket Magazine.

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