Autumn brings good news for all lovers of online shopping, from fashion, home and decor, to gadgets, technology and childcare.
International Alexander Holding, one of the most successful local transport and logistics companies, announced the launch of Explorado.ro, the first live shopping and lifestyle platform in Romania.
Live Commerce – A new online shopping experience
Explorado.ro is more than just online shopping. It offers a whole new approach to e-commerce in Romania, combining classic e-commerce with live commerce.
The Live Commerce phenomenon has grown globally in recent years and has been successfully embraced by major players in this segment. On the Romanian market, there are eCommerce players who have started testing this new business model, but Explorado is the first retailer for which Live Commerce is part of its DNA.
The Explorado.ro platform combines a classic shop area, where customers can discover and buy products from a growing catalog of top brands, as they would on any online store, and the area Explorado Live, where content creators can launch live streams through which they can interact with their communities, showing them different items as they take them out of the boxes and test them out. Additionally, content creators can be live from anywhere: from home, from the coffee shop, or in the future, even from the Explorado studio.
Explorado Live means everything happens in real time. Subscribers can leave comments, get replies, and access information about featured products much more easily, and they also have the option to purchase them. At Explorado.co.uk, online shopping turns into exploration, entertainment and adventure, content creators are encouraged to be creative and users are encouraged to discover their authentic style.
Flagship brands and inspirations for all times
Although it has just been launched, the Explorado.ro online store is entering the Romanian fashion and lifestyle market with a wide portfolio of fast-growing products and brands, from major consumer brands and top-of-the-range own brands, for the first time on the Romanian market. .
Currently, some of the brands users can find on the platform include Desigual, Sprayground, Liu Jo, Scotch & Soda, Skechers, Karl Lagerfeld, Lancôme, and Urbanista.
Whether it’s Gen Z, sporty, casual or elegant style, Explorado.ro offers clothing options and sources of inspiration, helping people express themselves the way they feel and want.
In addition to this, Explorado.ro offers its customers a wide portfolio of products in the Home & Decoration, Beauty & Body Care, Childcare & Baby Care, Technology, IT and Gadgets categories.
About the Explorado.ro project
Explorado.ro launches after a period of development from scratch of its own platform and technologies. This is a project 100% financed with Romanian capital, with the investment in the Explorado.ro platform fully supported by International Alexander Holding, the Romanian company owned by entrepreneurs Simion and Loredana Apreutese. With this investment, International Alexander Holding marks its expansion into business-to-consumer online retail.
International Alexander Holding aims to create an e-commerce ecosystem adapted to current technologies and the needs of the online shopping world. Today, the Explorado.ro project is live and aims to provide its users with engaging shopping experiences tailored to their needs and to create more tangible experiences with the products sold, compared to the limited experience offered until now. now by e-commerce.
