Ecommerce SEO: The Complete Guide to Optimizing Your Online Store


If you run an e-commerce business and want to drive more traffic online? Ecommerce SEO is a stunning marketing strategy without spending a single penny on advertisements.

Today we would like to give you a complete guide to e-commerce SEO. You’ll learn all about SEO for eCommerce, from technical SEO to link building.

Let’s dive into the best eCommerce SEO practices to increase online traffic in 2023.

What is e-commerce SEO?

Ecommerce SEO is a strategy that helps online stores to be more visible in the SERP. Well-optimized e-commerce sites rank higher on Google and generate more organic traffic.

Ecommerce SEO means adding target keywords, optimizing titles, descriptions and images, internal linking structure and navigation options for better user experience.

SEO Best Practices for Ecommerce

Technical SEO

Performing technical SEO is essential for all types of websites. Technical SEO helps to easily crawl your website.

Performing a site audit can find technical errors such as server errors, 404 pages, duplicate content, and canonical or indexing tags.

Installing the Hypertext Transfer Protocol Secure (HTTPS) extension is used to secure your customer’s sensitive data from hackers.

By using the proper site structure, buyers can easily navigate what they’re looking for, and it also helps search engines find your pages.

Keyword research

Keyword research is the foundation of every website. Without keywords, it’s hard to optimize your online store.

Avoid overloading or stuffing keywords in the product title and description. This will hurt your e-commerce SEO score. Add your main keyword in metadata, image alt text and subtitle which helps Google understand your webpage better.

You can use keywords for eCommerce products and category pages based on search volume, CPC, and keyword difficulty, which means you’ll get more active organic traffic.

To do the keyword research properly, you can use the best keyword research tools like Google Keyword Planner, Answer the Public, ahrefs, Semrush, and Ubersuggest.

On-page SEO

On-page SEO means optimizing website content. It includes H1 tag, meta title, meta description, URLs and images.

Use a template with specific keywords to write meta title tags and meta descriptions. It is impossible to write thousands of unique content web pages.

H1 is simple and use it for product and category pages to organically improve your e-commerce SEO. Also, URLs should be clear and contain a keyword.

Optimizing product images for e-commerce SEO will increase traffic and SERP ranking. Use keywords in alt tags and give appropriate filenames to optimize your images.


Make your eCommerce website user friendly with good design and works well on other platforms. User experience helps find the product the customer is looking for and provides the best shopping experience.

Improving page load speed can help you improve Google rankings for both desktop and mobile. You just need to remove unwanted plugins and add-ons and optimize your website images.

Link building

Link building is another factor for e-commerce SEO. Earning backlinks from relevant and reliable websites for an e-commerce website takes a lot of work. The more quality links you have, the more likely you are to rank on SERP.

Here is one way to build links for an online store:

  • Create internal backlinks
  • Guest posting
  • Share content on social media platforms
  • Press release
  • Blog comments on forums
  • Creation and publication of infographics

Link building is a long process, so don’t take shortcuts by buying links. Buying poor quality backlinks can affect your e-commerce SEO ranking on SERP and decrease traffic and sales.

Conclusion on eCommerce SEO

SEO for e-commerce helps skyrocket your website’s visibility, get new leads, and build an audience. Spending time and money on e-commerce SEO will give you huge results for your business.

All you need to do is focus on basic SEO best practices, and this article will surely help you with the basics.


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