Do you want to sell better through your online store? You might be overlooking this important aspect of digital marketing.

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QMocha Founder and CEO Arvind Baliga spoke with Jessica Abo to talk about his new AI technology.

Jessica Abo: Can you tell us what motivated you to launch QMocha?

Arvind Baliga: I started my career with a doctorate in electrical engineering, working with quantum physics, quantum mechanics, and most of my career has been as an executive in telecommunications. A few years ago, I started a consumer electronics business where we sold the product through our Shopify store. And as it happens in a startup, I became the guy who ran ads on Facebook. It was never planned, but here I was showing these announcements. We found that some images performed three times better than others, which made us very curious as to why, as the only thing that differed from these images was the backdrop.

The belts we were selling were on a granite countertop and not on a hardwood floor or other surface. Now why was this so important? Well, that’s because when you’re selling a product you’re selling an experience, you’re selling an emotion, not just the product, and the backdrop tells the story. That inspiration has now become QMocha, and today you can download our app from the Shopify app store, and you can pair any of your products with high performance backgrounds from our library or Getty images. .

How it works?

QMocha is a Shopify app that you can install, and once the app is installed, it will work with your existing product images. So you can take any product from your store. Let’s say you want your store to look festive for the upcoming holiday season, or maybe you want to do something for Valentine’s Day. Now you can find the right festive backgrounds and backgrounds for the holiday season or Valentine’s Day backgrounds with chocolates, flowers, and now you can match any product you want. any background. And now you can download these resources and use them in your social media ads. You can use them on your website and lookbooks, or you can redesign your entire store for this promotion.

Can anyone use this technology or do you need special training?

You don’t need any specialized training to use QMocha. You don’t need any graphic design training. Anyone in your ecommerce store can actually use QMocha, and it’s thanks to the power of AI, which allows you to unlock your creative vision. Select your products to choose the appropriate backgrounds, then launch your campaigns. So when you run your campaigns it gives a cohesive look to your campaign. By using the same creative for your ads, that same inspiration ends up on your website and all the way to your product page. And you also get analytics, so you know what’s working and what isn’t.

How did you come up with the name?

The name QMocha is inspired by several things, and mocha is always an inspiration. We love chocolate. We love coffee, we love the inspiration it gives us and the Q is truly our heritage. I just started with quantum mechanics and physics, that’s where I’m from, and that kind of thinking has entered the AI ​​that we use today.

How much does it cost?

It’s a subscription model. Monthly subscription starts at $ 100. To get the images there is a small supplement and with unlimited usage rights on your site. And we’ve got the level that’s right for your store, and the Shopify app is available right now in the App Store. Downloading and using it is as easy as 1, 2, 3, you will be up and running in no time.

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