Do you want to sell better through your online store? You may be overlooking this important aspect of digital marketing.

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QMocha Founder and CEO Arvind Baliga sat down with Jessica Abo to talk about his new AI technology.

Arvind Baliga: I started my career with a PhD in electrical engineering, working with quantum physics, quantum mechanics, and most of my career was spent as a telecommunications executive. A few years ago I started a consumer electronics business where we were selling the product through our Shopify store. And as it happens in a startup, I became the guy running ads on Facebook. It was never intended, but here I was running these ads. We found that some images performed three times better than others, which made us very curious as to why, since the only thing that differed from these images was the backdrop.

The belts we were selling were on a granite counter, not on a wood floor or different surface. Now why was that so important? Well, that’s because when you’re selling a product, you’re selling an experience, you’re selling an emotion, not just the product, and the backdrop tells the story. That inspiration has now become QMocha, and today you can download our app from the Shopify app store, and you can pair any of your products with high-performance backgrounds from our library or Getty images.

How it works?


QMocha is a Shopify app that you can install, and once you install the app, it will work with your existing product images. Thus, you will be able to take any product from your store. Let’s say you want your store to look festive for the upcoming holiday season, or maybe you want to do something for Valentine’s Day. You can now find the appropriate decors and festive decors for the holiday season or Valentine’s Day decors with chocolates, flowers, and now you can match any product to any decor . And you can now download these assets and use them in your social media ads. You can use them on your website and lookbooks, or you can makeover your entire store for this promotion.

Can anyone use this technology or do you need special training?

You don’t need any specialized training to use QMocha. You don’t need any background in graphic design. Anyone in your e-commerce store can actually use QMocha, and it’s thanks to the power of AI, allowing you to unleash your creative vision. Select your products in order to choose the appropriate backdrops, then you launch your campaigns. So when you run your campaigns, it’s a consistent aspect of your campaign. By using the same creative for your ads, that same inspiration carries over to your website and right down to your product page. And you also get analytics, so you know what works and what doesn’t.

How did you come up with the name?

The name QMocha is inspired by many things, and mocha is always a source of inspiration. We love chocolate. We love coffee, we love the inspiration it gives us, and the Q is truly our heritage. I just started with quantum mechanics and physics, which is where I come from, and that kind of thinking went into the AI ​​that we use today.

How much does it cost?

It is a subscription model. Monthly subscription starts at $100. To get the images there is a small fee and with unlimited usage rights on your site. And we’ve got the level that’s right for your store, and the Shopify app is available now in the App Store. Downloading and using it is as easy as 1, 2, 3, you’ll be up and running in no time.

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This article originally appeared on entrepreneur.com

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