Business Reporter: Embedding Online Marketing in Bricks and Mortar


How to personalize advertising and measure customer engagement in physical stores

LONDON, UK, March 31, 2022 / — In a video posted on Business Reporter, Serge Galeev, CEO of, explains how online retail metrics and techniques can be applied to physical stores to monetize the point of sale. As customers do not leave a digital trace in physical stores, targeting them in a traditional setting becomes much more difficult, if not impossible. Therefore, unless new ways are found to digitize the in-store experience, these marketing opportunities will remain untapped, while around 70% of all purchases still take place in physical stores.

Although making an impression in-store requires more investment than online, once a customer is won over, it can be the start of a long-term relationship based on loyalty, which, in turn, can be further reinforced by personalized support. in-store experience. AI-powered marketing solutions for retailers can, first, detect what triggers customer engagement and display ads accordingly. Demographic characteristics such as gender, age, ethnicity are integrated with data on the mood and appearance of the customer, as well as the product categories in which he shows interest. New campaigns, latest discounts, and even recent weather changes also feed the algorithm’s choice of ads instantly. Autonomous performance and audience-based marketing in physical stores can bring together the best features of online and offline retail and breathe new life into high street stores. The standalone marketing solution offered by is fully GDPR compliant as it processes non-personalized data only at the edge.

To learn more about online marketing features that can be implemented in offline stores, watch the video.

•• About Business Reporter ••

Business Reporter is an award-winning company that produces supplements published in The Guardian and City AM, as well as content published on Business Reporter’s online hubs at,, Business Insider Germany and Le Figaro, providing news and problem analysis. affecting the international business community. It also hosts conferences, debates, breakfasts and exclusive summits.

•• About •• was founded in 2019 in the Netherlands. is an AI-powered outdoor and indoor performance marketing automation tool.

Displayforce provides the digital out-of-home industry with solutions to redefine the customer experience through hyper-personalization on digital screens and generate additional revenue through guaranteed audience monetization.

In three years, has connected over 38,000 touchpoints in 18 countries for 200 medium and large customers with a daily audience of over 10 million. METRO, BOSCH, Electrolux, Intel and Microsoft are among Displayfroce’s customers and partners.

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