International expansion of e-commerce
STUTTGART, September 29, 2022 – Breuninger is expanding its online segment internationally and tapping into a new market with the launch of Breuninger.com today in the Czech Republic.
Fashion and lifestyle company Breuninger is launching a new online store for the Czech market. After launching in Poland a year ago, Breuninger has since expanded its online business to Belgium, the Netherlands, Luxembourg, Spain and Italy.
“As a leading omnichannel fashion and lifestyle retailer, we are expanding our online offering to our neighboring country, the Czech Republic, marking an important step in our internationalization strategy. We will now be able to to meet the growing demand from many Czech customers,” says Holger Blecker, CEO of Breuninger. “We look forward to welcoming our new customers and hope to impress them with the carefully curated selection available at Breuninger.”
The webshop design, presented in the Czech language, is comparable to existing Breuninger webshops for other European markets and will offer an assortment of products and brands that reflect the Breuninger standard. Shipping to the Czech Republic will take about three to five days. Orders will be packed in the central warehouse in Sachsenheim, Germany.
Launched in 2008, www.breuninger.com is one of the most successful online shops in the premium and luxury segments. Besides the Czech Republic, the online store is also available in Germany, Austria, Switzerland, Poland, Belgium, the Netherlands, Luxembourg, Spain and Italy.
Breuninger Internationalisierung CZ (picdrop.com)
E.Breuninger GmbH & Co.
Fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of Europe’s leading omnichannel department stores. Over its 140 year history, Breuninger has set high standards in fashion, beauty and lifestyle with an exclusive selection of international designer brands and selected new brands. The online store www.breuninger.com, launched in 2008, is one of the most successful online stores in the premium segment and is available to customers in Germany, Austria, Switzerland, Poland, Belgium, the Netherlands, Luxembourg, Spain and Italy. Along with impeccable style and a sense of trends, Breuninger is known for being deeply customer-focused. Amenities such as a personal shopping service, the in-house bespoke workshop, Click&Collect online reservations and a shuttle service guarantee an extraordinary shopping experience, whether online or in person. Breuninger now operates 13 department stores in Germany and Luxembourg, with approximately 6,500 employees. The opening of a Breuninger store in Hamburg is planned for 2024.
Corporate communication Breuninger
E.Breuninger GmbH & Co.
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