TFG launched To hitSouth Africa’s largest omni-channel fashion and lifestyle shopping platform, offering customers a range of apparel, tech products and gaming gear.
Bash offers consumers over 200 popular South African store brands, including Foschini, @Home, Markham, TotalSports, Sterns and American Swiss.
It offers products in more than 400 categories for women, men, children, jewelry, sports, home goods and technology.
Shoppers have the option of having their products delivered to their doorstep free of charge or picking up their products at one of the more than 800 Foschini Group stores nationwide.
Bash offers buyers free returns, and they have 30 days to return items they don’t like.
Luke Jedeikin, co-director of TFG Labs, said they had developed new websites and desktop and mobile apps across Apple, Google and Huawei app stores in just over six months.
“As of Monday, these are in public beta, meaning the final stages of technical development,” Jedeikin said.
“They’re not perfect, but safe to buy, and some early adopters help us discover bugs or issues before our final public release to all customers, vendors, and stakeholders.”
“We look forward to revealing the final version soon,” he said.
TFG Labs is the technology hub of TFG, also known as The Foschini Group, and is led by former Takealot executives and Superbalist founders Claude Hanan and Luke Jedeikin.
Through TFG Labs, the company aims to “create the most remarkable omnichannel experiences for customers”.
Labs aims to make TFG the largest and most profitable e-commerce destination on the continent. It also aims to transform TFG into a high-tech omnichannel retailer.